In the digital age, PPC type of advertising has a significant impact on the success of an online business. There are tonnes of agencies out there offering PPC marketing services. Hiring a company for its PPC advertising services not only improves your brand awareness, but also increases sales. Even Google confirms that search ads can increase brand awareness by 80%.
In this blog, we’re going to share some great tips that will greatly improve your campaign performance, but before that, let’s take a quick look at what exactly PPC advertising services are. Unlike most online advertising platforms, PPC marketing services offer you better control over your advertising costs because you can analyze your ad performance in real time. Here are some tips to improve your PPC campaign to get the most out of it.
Have a clearly defined objective
Until you have a clear and measurable objective, you will not be able to optimize your PPC campaign accordingly. Always keep in mind the fact that your goal is the foundation of your optimization process. If you don’t have a proper roadmap, you will get nowhere. First, you need to determine what you want to achieve with your paid search ads. Depending on your business needs, your goals could be:
- Drive traffic to your website
- Increase sales
- Get subscribers or downloads
Use the powerful keyword
Choosing the right keywords is crucial in any PPC campaign. Although Google provides you with a tool that will allow you to create a keyword list based on your website analysis, you will need to select keywords with a high CTR for your campaign to be successful. Check the performance of keywords before including them in your ad copy. Choose the ones with superior performance.
Optimizing the quality of keywords (Keyword Score)
One of the main reasons why most PPC campaigns do not get the results you want One of the main reasons why most campaigns PPC does not get the results you want is that you also have many keywords. According to the Digital Marketing Institute, the average PPC campaign generates all of your sales with just 12% of your keywords. Therefore, avoid overloading your keywords. Instead, your goal should be to improve the Quality Score of your keywords.
Create a list of negative keywords
Negative keywords can save you a large part of your campaign budget by preventing inappropriate searches from triggering your ads. These keywords will help you avoid unwanted traffic to your bank. For example, if you only use iPhone but your ads are showing on iPod, iWatch, and others, consider adding these keywords to your negative keyword list.
A high bounce rate is a common tool used by agencies offering PPC marketing services. Remarketing is an ideal way to capitalize on missed opportunities. You can use it to regain the attention of stakeholders who are still in the awareness phase. With remarketing, you can serve targeted ads to users who have already viewed your products or services.
There are many ways to increase your remarketing performance to increase your conversion rates and your return on investment. For example, you can test different lead magnets, work with famous influencers in your particular niche, and much more.
Optimize your campaigns for mobile users
Today, around 45.12% of the world’s population is using a smartphone, hence, you cannot neglect mobile users when creating your PPC campaign. Make sure your landing pages are mobile-friendly so you can get the most out of your campaign. Pay more attention to abbreviated keywords, as mobile device users do not prefer to type in long searches. You ought to also look for ways to reduce typing.
Keep track of your PPC campaign
To ensure that your campaign becomes successful, you ought to monitor it regularly. Some new marketers aren’t ready to dedicate enough time tracking their campaign, which is a major reason why some of their PPC campaigns fail. Don’t forget the importance of constant monitoring, as it can give you valuable information about your campaign’s performance. If you use Google Ads, Google Analytics should be a useful tool for you.
Regardless of the shape and size of your business, PPC advertising services can help you achieve greater visibility in search engines and increase conversion. However, to make sure your campaign works as planned, there are certain steps you need to take. In this post, we present you with insider tips that are sure to take your marketing campaign to the next level.