ppc services

PPC Services – Learn about Expert PPC Advertising Services

PPC(Pay Per click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site, rather than attempting to earn those visits organically.It is also a powerful way of getting in front of people who are searching for the services you are offering. There are many agencies which provide PPC services but whitehat codes services is the best option to choose. 

What are the various types of PPC Advertising Services and what are its benefits?

Advertising through pay per click or PPC is one of the best ways to expand your reach, find new customers, and grow your business. PPC marketing can be highly profitable when a proper strategy is created and the right PPC features are used. A good PPC agency will always take time to understand your business goals and then take time to match up your requirements with the types of PPC ads that are available. Various types of PPC Advertising services includes the following:

  • Paid social Ads which includes Facebook, Twitter, Linkedin, Snapchat and instagram.
  • Gmail sponsored Ads
  • Amazon Advertising
  • Video Ads
  • Remarketing Ads
  • Shopping Ads
  • And many more are there.

It is very much important as:

  • It reach audiences cost effectively
  • It provides instant traffic
  • It drive warm leads
  • PPC user data helps your SEO strategy
  • It offers multi layered targeting options
  • It allow for smart retargeting
  • PPC user data benefits your social media strategy
  • It is easy to produce.

Why is PPC a great investment for your business?

PPC marketing is one of the many forms of search engine marketing that helps brands get ahead of their competition efficiently if executed correctly. The higher your ads about products or services appear on the search engines, the better results you get. There are many reasons that why it can prove to be a great investment, such as:

  • Instantly reaching target customers for refined traffic on your website with better prospects.
  • Appear and outrank on keywords targeted by competitors to get ahead of the competition
  • Generate qualified leads with better chances of conversion to increase revenue.
  • Connect effectively with the local audience for better local visibility and improved grasp on the local market.

It can prove to be very effective for businesses looking to generate quick results.

Why is Whitehat Codes the best option in providing PPC services?

Whitehat Codes Pvt. Ltd. established in July’17. We are the best choice in providing PPC advertising services as they provide a wide range of digital services to solve business problems. We provide various services such as WordPress and Shopify experts, Content marketing, PPC campaign, Website development, Logo design, Mockup and wireframe.

They have a brilliant and professional team of experts including designers, developers, SEO professionals, Content developers based in india.


PPC is a streamlined and powerful advertising method that can empower your digital marketing strategies and boost their success. There are various types of PPC services as well. It is very much beneficial to the businesses to reach their target audience. There are many agencies who provide PPC advertising services but Whitehat Codes is the best option as they experience and provide various digital services including PPC at an affordable price.

ppc marketing services

Boost Sales with PPC marketing services

PPC(Pay-per-click) is an internet marketing model that charges advertisers each time someone clicks their ads. Search engine ads are the most common form of PPC and give advertisers the opportunity to bid on ad placement in programmatic auctions. PPC can boost sales and give success to your business as it is the most effective way to get new leads and drive sales, so naturally, you want to optimize PPC ads for your company.  Whitehat codes provide the best PPC marketing services for your company.

How can you boost sales with PPC advertising services and why is it beneficial?

If you want to boost sales in your business, you have to optimize your PPC ads to drive conversions and boost sales. Here are some tips:

  • Update your keywords list regularly
  • Improve your website’s performance
  • Create localized landing pages
  • Ensure that your website is secure and accessible
  • Use ad extensions
  • Develop a re-marketing strategy
  • Brush up on your copywriting skills
  • Focus on the channels that deliver the most conversions

It is beneficial for your business and boosts sales as it is one of the many forms of search engine marketing that helps brands get ahead of their competition efficiently if executed correctly. The higher your ads about products or services appear on the search engines, the better results you get. PPC advertising can prove to be very effective for businesses looking to generate quick results. It instantly helps you to reach target customers for refined traffic on your website with better prospects. It can connect you effectively with the local audience for better local visibility and improved grasp on the local market. It helps to generate qualified leads with better chances of conversion to increase revenue and ROI for your business. PPC advertising services are very beneficial for businesses.

Whitehat Codes provides the best PPC marketing services. Explain.

Whitehat Codes Pvt. Ltd. is a comprehensive web and digital agency established in July’17. Whitehat codes provides the best digital services like PPC marketing services to solve business problems. It has a brilliant and professional team of digital experts including designers, SEO professionals and content developers based in India. They provide the services as per your requirements. It will help you to get success in businesses and boost sales as it is an effective way to speed up website traffic. That is why whitehat codes provide the best PPC marketing services.


You can boost sales with PPC marketing services as it can help to give a success to the businesses. It is very effective for businesses to generate quick results. There are many companies that provide PPC services but whitehat codes is the best and a very good option to provide those services as they have a brilliant and professional team of digital experts to solve business problems.

seo services

Will SEO Services Ever Rule the World?

SEO, also known as search engine optimization services, is the process of getting traffic through organic, editorial, or natural search results in search engines. It aims to improve your website’s position in search results pages. Good SEO optimizes your visibility online. This means that the more people see your website, the more your online traffic increases, and the better your chances to provide your product or service to a greater number of people. There are many seo services and you may be searching for seo services near me as well.

Will SEO Services Ever Rule the World?

Yes, SEO services will rule the world as it is evolving into much more than it was years ago. Here are the reasons that SEO will rule the world:

  • SEO in digital marketing is one of the biggest marketing trends. SEO is the process of making changes to the design and content to your website to make your website more attractive to search engines. 
  • People who are fascinated by your product are more likely to visit your web by your product are more likely to visit your website. With SEO support, you can reach higher quality visitors all over the world. This also helps to improve website traffic.
  • SEO companies can design a website to get it to the top. Through SEO promotional activities, the website can develop the ranking of its website. SEO activities can bring exceptional results to the website. The results will be faster and higher than ever before.
  • SEO can help you to beat the competition. By making your brand identifiable and building credibility, you consolidate your position as an industry leader and authority in your field.
  • Optimizing your content and avoiding it not only improves your position in organic search but also speeds up your website, provides a pleasant experience for your visitors, reduces bounce rates, and improves your sales. SEO services are enormous in the current marketing phase.
  • The curve of SEO services is increasing day by day. Entire companies are switching to digital companies. SEO is beneficial to your business and the comprehensive way you can achieve your goals with SEO.
  • SEO can help you to attract anyone with intent at a given point in time. If you target keywords rather than demographics as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you. 
  • It can increase the offline sales as people turn to find local businesses, compare reviews and check inventory online. Google has seen a 15% increase in search queries that takes place in a shop in recent years. 

That is why, we can say that SEO services can rule the world.

Why is Whitehat Codes the best solution for SEO services?

Whitehat Codes provides best services at affordable prices. Whitehat Codes was established in october 2013 and has successfully delivered more than 100 projects. They have a brilliant and professional team of digital experts including designers, developers, SEO professionals and content developers based in india. Whitehat is an all round digital service agency to provide the best services that are worth more than every amount spent.

They provide the best services which wil helpl improve the value of your businesses. 

It is a wordpress agency, who also provide a wide range of SEO services as well. They have excellent search engine optimization techniques experts in India and have built more than 100 websites till now. It is the best SEO company for small businesses as well. They are a leading provider of providing top ranking services such as SEO, PPC, SMO, Google Ads, Content Marketing and Managed WordPress. They provide leading SEO services that drive traffic and boost conversions. They have dedicated SEO professionals that implement the most comprehensive strategies and will give you the best results. That is why Whitehat Codes is the best option for providing SEO services.


Search engine optimization services intended to increase visibility and ultimately organic search traffic to websites. These services ever rule the world as it is increasing day by day and help the businesses to reach great heights. These services are often provided by various agencies or freelancers who are experts in all aspects of SEO but Whitehat Codes Pvt. Ltd. is the best agency in providing these services as they have professionals and skilled workers who are experts in these services as well as other digital marketing services also.

content marketing services

Whitehat Codes: Best Content Marketing Services to Offer Clients

Content marketing services are digital marketing services that include planning a content marketing strategy and creating, distributing, promoting and tackling content to achieve specific business goals. It includes strategy development, research and ideation, content creation, editing and publishing. Best content services to offer clients include creating winning marketing collateral such as blogs, videos, editorials, ads, etc. Whitehat Codes provides the best content  services.

Why are Content Marketing Services important?

  • It is important as it has the ability to create positive experiences for your potential customers. It will bring a positive brand impression and helps to capture the attention of the audience. 
  • Creating content will help your business build a strong relationship with your audience. 
  • It can generate leads as when your audience views your content, they’re more likely to purchase from you in the future. 
  • Quality content can build brand awareness.
  • Original content can improve conversions as it helps your audience connect with you and gives them the information needed to make educated purchases. 
  • The more consistent, high quality content you produce, the better it’ll be for your SEO efforts. 

What are the best content marketing services to offer clients?

Below are some of the content services which one can offer or hire.

  • Video content

Videos are more likely to get on top of search results and because of that, are becoming more and more of a brand’s choices when it comes to buying content.

  • Blog posts

It is the best form of content services as blog posts are a very profitable line as creating and updating a blog takes a lot of work and demands special skills.

  • Email Marketing

Creating relevant emails and presenting them in a nice looking way is very much important.

  • Ebooks

Ebooks are also a great content service one can offer to clients. Providing brands with what they need to create successful lead-generating ebooks online.

  • White Papers

Whitepapers are reports that really get into detail on the matters they approach. These documents, usually published by academics, have become popular with brands, as a way to publicize their knowledge and show their contributions to society. A white paper will go into detail on a solution that works best for a company.

These are some best content services to offer clients.

Whitehat Codes Pvt. Ltd. provides best content marketing services to offer clients. Give reasons.

Whitehat Codes Pvt. Ltd. is a Web and Digital Agency established in July’17. Whitehat Codes  provides the best content marketing services to offer clients as Whitehat codes offers the best digital marketing services like SEO, PPC, SMO, Google Ads, Content Marketing. They had a wide range of digital services to solve the business problems. They had a brilliant and professional team of digital experts including designers, developers, SEO professionals and content developers based in india. They rely on their expertise to deliver only the best products by using their expertise as an all round digital service agency to provide the best services. 

They will offer the best content services to their clients that are worth more than every amount spent. They will provide the services at affordable prices. They will try their best to satisfy the needs and requirements and offer the best services to the clients. That is why, Whitehat Codes Pvt. Ltd. is the best option for providing the best content services.


Content marketing is a digital marketing strategy that involves the creation and distribution of videos, graphics, and written materials. It’s main purpose is to increase awareness, engagement, and website traffic. There are many agencies who provide content services but Whitehat Codes Pvt. Ltd. provides the best services as they provide the services at an affordable price and they will also try their best to satisfy the needs and requirements of the clients.

seo services

How can I get fresh leads for my business through SEO services?

Search engine optimization can be used for a variety of goals, including lead creation. Leads generated through SEO are notoriously cheap in comparison to leads gained through other sources, so why not use it as much as possible? After all, leads are the lifeblood of your company. Of course, organic SEO services for small business for lead generation necessitates some planning. That’s where digital marketing strategies come in!

How do SEO and lead generation interact?

SEO is the act of modifying and adjusting various components of your website in order for it to appear in search engines. You can appear in search engines when someone searches for something related to your business if your website is appropriately optimised. SEO and lead generation complement each other since the more frequently you appear on the first page of search results, the more potential clients can locate and connect with your company.

SEO services for small businesses are one of the most effective strategies to build your customer base, improve sales and money, and keep your business prospering. When you adopt an SEO strategy, you may produce leads by appealing to your target audience at the appropriate time and in the right place online. As an example, suppose you own a wedding cake bakery. Your target audience consists of engaged couples looking for a bakery to fulfil their wedding cake fantasies. But how are you going to reach that audience?

3 ideas for converting SEO leads into sales

Of course, leads are vital, but how can SEO assist you in converting your leads into sales? SEO not only helps you acquire leads, but it may also assist your business convert those leads into sales. Here’s how you can use SEO to generate leads and establish loyal consumers.

1. Create informative content that appeals to potential leads.

Creating tailored material created specifically for your most essential clients is a vital part of a great SEO campaign. As previously stated, providing this content is an important element of obtaining leads in the first place, but it is also critical to converting leads into paying clients. Longform content is incredibly important when it comes to developing informative content. Longform content refers to pages on your website that are longer than 2000 words. Why are they so useful? 

With material this long, you demonstrate to Google that you know a lot about the subject and are eager to write about everything you know about it. It’s also vital to examine the type of content you’re producing, because middle-of-the-funnel material is critical to closing a deal. In the following part, you may learn more about the many types of material!

2. Discuss outcomes with site visitors to build trust.

You should also generate content centred on the outcomes you can achieve for clients and the outcomes you have achieved in the past. Potential clients are very interested in what you as a firm can do for them, so be sure to include that information in your material. You may still target essential keywords to appear in search results for the exact outcomes that your clients are looking for.

Consider using hard numbers from your analytics platforms when discussing the outcomes you’ve achieved. You’ll be able to share the numbers associated with specific results that you’ve driven for previous clients with their consent. For example, if you design and sell your own clothing line, you may include statistics such as how many custom jackets you’ve sold in the last year or how many people have contacted you for a custom order.

3. Obtain authoritative links to improve your SEO.

The more you assert your authority as an industry leader, the more leads you’ll be able to convert into sales. To generate authoritative links, you must first establish yourself as an authority in your area by producing a large amount of valuable material, which you already know is vital. When other high-authority industry leaders link to your content, Google begins to regard you as a leader and ranks you higher in search results — an added plus for generating more leads.

In terms of converting leads into purchases, potential buyers will notice that high-authority personalities are connecting to your material, which will assist them see the worth of your product. Another advantage is that if well-known industry figures link to your content on their big website, you will receive clicks from them as well!


If you’re looking for a company to offer its SEO services for small business, then we at Whitehat Codes can be the perfect fit for you. We are a WordPress development and SEO agency based out of India and are widely known for our amazing skills. We do our tasks keeping your vision in our minds so that you can sit back and relax and focus on your core business activities while we help you skyrocket your business. Visit us to know more.

why is seo important

Why is SEO important?

While you may have heard that SEO, or search engine optimization, is an important digital marketing strategy, you may not know exactly what SEO comprises in today’s world. This tutorial explains what SEO is, why is SEO important, and how to use best practises to make your company more visible online than ever before.

What is Search Engine Optimization (SEO)?

SEO (search engine optimization) is the process of enhancing the quantity and quality of traffic to your website through natural search engine results. When someone searches for a term in your industry, a higher position boosts your brand’s online visibility. As a result, you’ll have more chances to convert quality leads into clients. When done effectively, SEO may help your firm stand out as a reliable source of information and improve the customer experience with your brand and website.

Why is SEO important?

Following is a list of few reasons to justify the importance of SEO for any online business.

Rankings and Visibility

Users are more likely to choose one of the top five options presented by a search engine while looking for a service or product online. SEO helps you rank higher in search results and gain greater online visibility, increasing the likelihood that potential customers will visit your site and convert.

Traffic on the Internet

To put it another way, if potential buyers can’t locate your website, you’re missing out on sales. SEO enhances organic search engine traffic, which increases the amount of daily visits to your page. Because the more relevant people that visit your site, the more likely you are to sell to them, this immediately translates to an increase in sales.


The higher you rank on search engines like Google and Bing, the better your SEO score is.While increasing visibility from higher Google rankings is beneficial to all brands, a secondary benefit is the trust you build with potential clients. Users prefer to believe the recommendations that a search engine generates, thus ranking higher for the terms a user is looking for will confirm your product or service as trustworthy in the eyes of the user.

User Interaction

A well-optimized website explains what product or service is being offered, how to get it, and answers any questions that may arise. Search engines like Google and Bing can simply pull the information they need to transmit to users by tailoring the site’s design to the user’s experience. If a user has trouble navigating your site, search engines are likely to have trouble as well.


There’s no denying that SEO is critical to your company’s growth. As previously said, the higher you rank on a search engine for a range of high-volume keywords, the more organic (as opposed to paid) online traffic your site will receive. That’s all there is to it.

What Are the Most Important Search Engine Optimization Elements?

On-site search engine optimization

On-site SEO refers to the changes that should be made to your website’s content to make it more search engine friendly. When it comes to search engine optimization, you want to indicate to search engines in a variety of ways what the website is about.


It takes time and effort to find the ideal keywords for your website and content, and it’s critical to strive for the sweet spot of high traffic ratings and low competition. We develop sites at Whitehat Codes that rely on comprehensive keyword research to guarantee that the text used throughout the site contains high-volume keywords relevant to your industry.


The content you develop and distribute on your website is critical to reaching and engaging your target audience. If you ran a window treatment company, like our customer ABC Blind & Drapery, we’d recommend writing a series of posts about different sorts of window coverings, from modern window treatments to smart home automation through motorised blinds, and so on.

Local Search Engine Optimization

Your website is not ranking in other cities if you are a local business that solely serves the Austin region. Search engines use the user’s location to provide choices that are within a particular radius, allowing them to make a rapid selection rather than having to search through businesses that aren’t nearby at the time. 

Off-Site Search Engine Optimization

Off-site search engine optimization tactics entail making efforts on websites other than your own in order to boost your own rating. Link building, also known as “backlinks,” is a strategy for getting other reputable, high-traffic websites to link back to your site.


After learning what SEO is, why is SEO important, and how to implement it, keep in mind that SEO should be viewed as a good practise with long-term advantages rather than an exact science with quick results. Your rankings are heavily influenced by your competitors, including their size, years in business, and on-site and off-site SEO activities.

SEO for small business

SEO Services for Small Businesses – Grow Your Company With SEO

Search engine presence is essential for any small or local business hoping to stay afloat. Paid advertising is a terrific method to acquire fast awareness and highly targeted visitors, but it’s also important to concentrate on your organic visibility in the long run. The issue is that search engine optimization (SEO) is a time-consuming marketing approach that necessitates regular work. And herein lies the problem. Because they are a local business, local businesses are overlooking one of the most important and efficient marketing methods for local businesses. Woof. You don’t have time to conduct SEO, and you don’t have time to learn enough about it to employ the best and affordable SEO services for small businesses.

What are SEO services for small businesses?

Before we get into the different types of services that an SEO business offers, let’s make sure you understand what SEO is. Many business owners regard search engine optimization (SEO) as a mystery that can only be solved by individuals with insider expertise. Yes, an SEO service business will have inside information that you lack, but understanding the fundamentals is essential.

Even if you’ve optimised your site for search engines, search engines base their ranking algorithms on user behaviour in order to be the most reliable source of information available. This means that, at the end of the day, you’re basically optimising for search engine users, or people who are similar to you. SEO is a set of tactics that work together to assist search engines like Google find your company’s website, recognise it as trustworthy, organise the material you’re publishing on it, and offer it to users looking for it.

Benefits of using a website SEO service

Let’s look at the benefits you get upon partnering with an affordable SEO services for small business company.

Maintain a developing mindset.

As previously said, SEO requires a significant amount of time—not only for each particular strategy, but also for continuing maintenance and remaining current with Google’s revisions. You won’t have to walk down the rabbit hole of meta tag how-tos, SEO audits (unless you want to) and Google upgrades if you hire a website SEO service provider. This frees up time for you to concentrate on other elements of your business, such as expanding your offerings or clientele.

Look for quick(er) success.

SEO initiatives might take weeks or even months to show results in terms of increased website traffic and sales. While we believe that learning the hard way is frequently the best way, SEO’s high turnaround time makes trial and error less enjoyable. Small company SEO services have years of combined knowledge among their specialists, allowing them to quickly spot victories and errors that would take you years (and precious brain cells) to achieve on your own. 

Plus, we’re sure you’re already learning the hard way about a lot of other parts of your business.

Activate your marketing strategy

Starting off with SEO can be difficult, but good SEO strategies implemented by a reputable SEO firm eventually build a self-reinforcing loop. More visitors will reach your pages in search results as your website rank grows. You will rank higher if you have more visitors that visit and remain on your pages. More sites will link to your pages if they have a high rank and are exposed to your high-value content. 

This raises your domain authority and reliability, which helps your website rank even higher. And so forth. The higher you rank on Google, the more successfully you will reach your target audience.

Increase your sales.

When SEO is done correctly, you will see not only more traffic, but also more qualified visitors to your website. Because search engines only show results to users who are actively searching for a specific term or phrase, rising to the top of the stack means you’re giving information to the people who need it most, at the time they need it. This means that customers who find your site through a search engine are more likely to buy and convert.


As the world of online marketing expands, the competitive landscape will expand as well, making SEO more vital than ever. At the end of the day, SEO is free, aside from the cost of a website, but there are no shortcuts. If you’re not sure in your ability to regularly produce relevant and high-quality content, appropriately put keywords in webpage meta data, or make other technical changes to your website, a professional SEO services small business company might be best for you.

Responsive Website Design

Responsive Website Design: Crucial Investment For Every Business

Responsive website design is gradually becoming the norm for all websites on the internet. Responsiveness is necessary for a website to win over an audience, along with speed, amazing design, and powerful functionalities.

People have acknowledged the need for responsive site design since 2015, when mobile users surpass desktop users. In addition, Google began rewarding mobile-friendly websites over those that were not. As a result, the era of responsive websites began. But, before we go into the specifics of why flexible website design is so important for your company, let’s start at the beginning.

What is Responsive Web Design?

Let’s look at what responsive design is and how it works. Simply said, responsive web design is a method of creating a website that scales its information and design elements to fit the screen size on which it is being viewed.

The goal of a responsive website design is to turn all of the desktop-specific features into multi-responsive ones. As a result, consumers can escape the annoyance of resizing and zooming that occurs when visiting a non-responsive site.

Customers are frustrated by the difficulty of browsing these sites smoothly, and as a result, they abandon your site. A responsive website also eliminates the need to create several websites for different devices. Responsive websites, rather than developing distinct websites for mobile and desktop audiences, give a consistent experience for all types of visitors.

Responsive Web Design’s Importance

Now that we’ve covered the fundamentals of responsive web design, let’s move on to more advanced topics. Let’s look at how a responsive website wireframe affects your business.

Improved User Experience

For website owners, the user experience is critical. You want people to enjoy your site, and you want it to be simple to use so that they will return. It can make your firm appear unprofessional if someone visits your website on a mobile device and it takes forever to load or your photographs aren’t high enough resolution.

Nobody wants to do business with an unprofessional organisation. However, responsive design, which provides a superior user experience, can assist in persuading customers to give your organisation a chance. Because zooming and scrolling are no longer necessary, content can be viewed more quickly, and visitors will have a much better overall impression.

Impact on Google Ranking

Responsive design can help with SEO because, as previously stated, Google favours mobile-friendly websites. Responsiveness, when combined with other SEO elements, can help you get a significant rise in search engine results. The responsiveness of all websites is taken into account by Google as one of the factors that determines their position in the search engine results. This simply implies that if your website isn’t mobile-friendly, it will be ranked lower in search engine rankings.

Optimised Traffic

According to statistics, mobile devices account for nearly 79 percent of all global web traffic. In fact, this accounts for more than half of all Internet traffic worldwide. This demonstrates how having a website that renders properly on all mobile devices is becoming increasingly vital. You will notice a rise in the amount of visitors to your website as well as the length of time they spend on it once you implement a responsive design.


It can be costly to maintain separate sites for mobile and non-mobile audiences. You can save money by not having to pay for a mobile site if you use responsive design. To appeal to all visitors and devices, you’ll only need to invest in one web design. Another advantage of adopting a responsive website is that it requires less upkeep than operating two versions of the same website. It is, nevertheless, somewhat pricey at first. However, the savings from not having to maintain two distinct websites adds up.

Simple Upkeep

Most businesses, particularly smaller ones, don’t have a lot of time to update or refresh their website’s appearance. However, rather than hiring a designer to manage every part of your website, responsive design allows you to make adjustments fast and easily yourself.

Final thoughts

Compared to desktops and laptops, mobile devices are now used by a large number of people to access the internet. As a result, your website wireframe must appear amazing and function properly on tablets and smartphones, as well as desktops and laptops. If your website design isn’t responsive yet, it’s time to start looking for web design advice and redesigning your site to make it more responsive.

Our designers at Whitehat Codes use the best UI/UX design services to develop multi-responsive, human-centered websites. As a prominent Web Design business in India and the United States, our designers use a tried-and-true lean approach to design that ensures success. So, if you want your website to be more responsive, you know who to call.

Link Velocity

What is Link Velocity & How Does It Affect Your SEO Rankings?

One of the most important SEO metrics are link building techniques, which is known to deliver a lot of organic traffic to your website. Link building strategy is a tried-and-true practise that can help your website in a variety of ways. It improves your search engine ranks, increases the authority of your website, and builds audience trust. Google might find your website thanks to the linkages connecting various online resources.

What is link velocity?” is a common question that arises while building backlinks. We’ve all heard of link building strategy, link building techniques and what not, but few people have ever heard of link velocity. In this post, we’ll go over the fundamentals of link velocity and its associated trends so that we can better understand how it affects SEO and Google algorithms. Let’s take a look at the significance of backlinks first.

Importance of Backlinks

Backlinks essentially have a beneficial influence on a website’s search visibility or ranking. The quantity and quality of pages linking to your site can aid search engines like Google in determining your website’s rank on their SERPs (search engine result pages). Search engines may decide that the information on your website that is being linked to is worthy of linking to, and as a result, it is also worthy of being listed as one of the first few SERP results if there are many sites linking to it.

This means that having a higher SERP rank will benefit your business because individuals often just click on the first few search results returned in response to search queries. Backlinks are extremely important for SEO and are a critical tool for all types of published website content. They are also an important component for off-site SEO.

How Backlinking Increases the Value of Your Website?

Sergey Brin and Lawrence Page, two Stanford students, came up with the concept of backlinking. They collaborated on two scholarly articles and discussed the concept of page rank. The backlink notion was born as a result of this.

Their concept was supported by two assumptions:

  • The number of backlinks a website receives from other authoritative websites indicates that the site is very good.
  • If there are more hyperlinks pointing to the website, it must be better.

Depending on these assumptions, the notion gives a website additional value based on the quantity and quality of backlinks it earned. Intentionally adding backlinks to your website is pointless. People used to jump on the backlinking bandwagon to the point that they would add backlinks to their website without actually thinking about how to create strong content that would produce genuine and organic in-links. 

This is why, in the realm of SEO, the concept of high link velocity had an impact on search engines at one point, and things became even wilder when backlinking became a business and people began to charge for backlinks. To address the issue, Google got even more sophisticated, and Penguin, a component of their link-based algorithm, began prioritising high-quality and natural links while devaluing spammy and unnatural links.

However, you may rest assured that manipulating Google to the benefit of webmasters is not conceivable. If you opt to outsource your backlink generation or add backlinks to your website carelessly, you run the danger of being penalised by Google. Your site will either become less visible in search results or will be completely removed from them.

As a result, aim to obtain organic backlinks or develop higher-quality backlinks.

In SEO, what is link velocity?

The rate at which backlinks to your website or domain expand over time is referred to as link velocity. It can be quantified in terms of monthly fresh link acquisitions. Backlinking is a term used to describe the procedure.

Although link velocity may not guarantee you a top ranking in search engine results, it does play an important role in assisting you in getting there. As a result, every internet marketer should be aware of it. In SEO analytics, link velocity occupies a prominent place, thus it’s important to keep track of it over time. 

Positive Link Velocity

A rise in link growth is indicated by a positive link velocity. It denotes that the firm or product is consistently attempting to increase its popularity. It could also mean that the organisation is attempting to improve its link building techniques by implementing best practises. Having a high link velocity has a significant impact on your Google search rankings.

Optimal Link Velocity

Growth in link velocity should be optimal, according to the Google algorithm. To guarantee that backlinking grows naturally, your domain should include high-quality content. At times, though, this is not possible. In such circumstances, you must earn backlinks on your own, and you must do so in such a way that your backlinks increase steadily. It shouldn’t be too quick or too slow. Your website’s performance will suffer if you get too many backlinks in one month and then get none for the next month.

Negative Link Velocity

The decrease in links linking to your website or domain is referred to as negative link velocity. Search engines often interpret this move as a negative signal, resulting in a drop in your SEO performance. Negative link velocity refers to your domain’s lack of trustworthiness on the internet.

How to Improve Your Backlinks?

You’re probably aware that backlinks are crucial SEO techniques that can help your website become more important and valuable. According to Google experts, link velocity in SEO must expand naturally in tandem with the site’s content.

If you think that unnaturally developing or adding backlinks may harm your site, you should look for other ways to gain more backlinks. If not, you should construct links in such a way that your link velocity in SEO increases continuously over time.

Here are some tips to assist you correctly create backlinks:

  • Articles in the news
  • Guest blogging
  • Posting 
  • Citations from the local area
  • Improve your content.

In SEO, improve your SERP ranking with the highest possible link velocity.

Maintain your link velocity or backlinking pace and make sure it’s proportional to your website’s existing content if you want to keep adding importance and worth to your site and improve your SERP rankings. Throughout the process, make sure to use all of the tools at your disposal to track whether or not your link velocity in SEO has improved.

The Most Important Takeaway

Google is constantly working to improve the quality of its search results. Various new characteristics have been included in the current Google update to screen out lame sites. As a result, it’s critical to stick to your domain’s link building strategy in order to ensure a high-quality listing with excellent results.

How To Make Your Ecommerce Business More Productive With An Attractive Ecommerce Website

It’s critical to have a good eCommerce website if you want to convert website visitors into consumers. In an ideal world, your website’s design features would make the shopping experience and purchasing procedure as simple, quick, and stress-free as possible. You could be losing key clients if your online store is not optimised for sales, no matter how brilliant your online marketing is. You could also be squandering your ad expenditures if users leave your site as soon as they arrive.

The need for an attractive e-commerce website

Online retail is one of the fastest-growing industries, providing millions of entrepreneurs throughout the world with new business prospects. It revolutionises business because all you have to do is set up a website and select some excellent products to sell online.

Although it may appear to be simple, improving a website’s performance and launching an e-Commerce business requires a significant amount of time and effort. However, if you succeed, you can expect to manage a long-term successful and profitable business.

The overall value of worldwide e-Commerce sales is expected to exceed $3.4 trillion this year, but by 2040, it is expected to account for nearly 95% of all retail purchases. This should be your primary motivation to engage in and work on your digital business, so keep reading to learn five strategies to improve the appearance of your eCommerce website.

We’ll go through five techniques to make your ecommerce website more appealing in this article. These aren’t the only options available to you, but they are the most effective.

Showcase Your Products

People visit e-Commerce websites for a variety of reasons. The explanation is simple: they do it because they want to learn more about things and make purchases. With this in mind, it goes without saying that your website should highlight products and make it easy for visitors to find them.

You can put the most significant offerings on the main page if you want. You’ll be able to emphasise the best-selling items and make the user experience as simple as possible.

At the same time, you’ll need a separate category solely for products. Take a look at Law essay assistance – you’ll see the “Services” page right away, which contains a comprehensive list of services available to their users. Following the same principle, you should assist your audience in finding your products with one or two clicks.

Don’t forget to include high-quality photographs, descriptions, dimensions, prices, payment, and shipping choices in your product presentations. All of this information is crucial, and you must keep it clear, succinct, and unambiguous.

Make a Basic Structure

The first piece of advice is to make it easier for prospects to find your products, but the second piece of advice is to go even farther and make the entire website simple and straightforward to navigate. You may do this by limiting the amount of options available and focusing on the features that are most important to your online store.

You should, for example, keep it simple and provide enough room for the homepage, about us, products, and contact information. This is more than enough for a medium-sized eCommerce company, and you don’t need to go any further.

If you sell a variety of things, you can categorise them into categories such as electronics, fashion, collectibles, and so on. You should also include a search bar above the fold, allowing visitors to search for individual things independently.

Maintaining a Fresh and Clean Environment

Maintaining a Fresh and Clean ecommerce website is another technique to create an appealing e-Commerce website. In terms of web design, what does it imply? 

To put it another way, you should avoid heavy elements and concentrate on the basics. Look for brighter hues that complement your branding approach; this will make the website more appealing to the eye. You should also keep it subtle by simply using one or two photos and avoiding distracting and dynamic components like image carousels. You can opt for hiring an agency for its website development services to get this task done for you.

Cienne’s website is an excellent example of a well-designed and appealing e-Commerce site. You’ll notice a pleasant backdrop image sans extraneous elements the instant you land on their homepage. There are only a few categories, and scrolling down leads you from one lovely image to the next. The entire website exudes dignity, grace, and elegance, letting visitors feel at ease and at ease while surfing.

Create a mobile-friendly website.

Do you know that a mobile-friendly website increases the likelihood of a customer purchasing a product or service online by over 70%? Modern buyers are addicted to their phones, and you must take advantage of this to increase your customer base.

Your website must be very flexible and adaptable to a variety of platforms, including desktops, laptops, tablets, and smartphones. To put it another way, your website must appear amazing on any device.

“Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience,” says Jake Gardner, a web designer at Essay Ninja. “Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience.”

We also suggest that you implement the following mobile-friendliness tips:

  • Avoid movies and popups by shortening and simplifying the content.
  • Images should be optimised.
  • Ensure a consistent omnichannel experience

Make Use of Chatbots

Before making a purchase, a typical e-Commerce buyer needs to know every single detail regarding the product or delivery method. This is why, in order to provide continuous customer care, an increasing number of online businesses are incorporating chatbot technology into their websites.

A chatbot system will dramatically improve your website, making it more appealing and functional at the same time. What we like best about chatbots is that they keep getting smarter over time, allowing them to answer more questions. Your e-Commerce store will be accessible 24 hours a day, seven days a week using this technology. As a result of the improved user experience, you may expect a higher conversion rate and an increase in the number of loyal consumers.


The user-friendliness of your website is critical to the success of your e-Commerce firm. After all, visitors to the site expect it to be clear, intuitive, and simple to use. If you don’t provide them with what they require, they will most likely move on to another site. If you’re looking to hire website development services, then we’d suggest you opt for us at Whitehat Codes. We are among the best WordPress website development services providers in India and abroad and also, our services are truly affordable.