Archive for category: Digital Marketing

It’s critical to have a good eCommerce website if you want to convert website visitors into consumers. In an ideal world, your website’s design features would make the shopping experience and purchasing procedure as simple, quick, and stress-free as possible. You could be losing key clients if your online store is not optimised for sales, no matter how brilliant your online marketing is. You could also be squandering your ad expenditures if users leave your site as soon as they arrive.

The need for an attractive e-commerce website

Online retail is one of the fastest-growing industries, providing millions of entrepreneurs throughout the world with new business prospects. It revolutionises business because all you have to do is set up a website and select some excellent products to sell online.

Although it may appear to be simple, improving a website’s performance and launching an e-Commerce business requires a significant amount of time and effort. However, if you succeed, you can expect to manage a long-term successful and profitable business.

The overall value of worldwide e-Commerce sales is expected to exceed $3.4 trillion this year, but by 2040, it is expected to account for nearly 95% of all retail purchases. This should be your primary motivation to engage in and work on your digital business, so keep reading to learn five strategies to improve the appearance of your eCommerce website.

We’ll go through five techniques to make your ecommerce website more appealing in this article. These aren’t the only options available to you, but they are the most effective.

Showcase Your Products

People visit e-Commerce websites for a variety of reasons. The explanation is simple: they do it because they want to learn more about things and make purchases. With this in mind, it goes without saying that your website should highlight products and make it easy for visitors to find them.

You can put the most significant offerings on the main page if you want. You’ll be able to emphasise the best-selling items and make the user experience as simple as possible.

At the same time, you’ll need a separate category solely for products. Take a look at Law essay assistance – you’ll see the “Services” page right away, which contains a comprehensive list of services available to their users. Following the same principle, you should assist your audience in finding your products with one or two clicks.

Don’t forget to include high-quality photographs, descriptions, dimensions, prices, payment, and shipping choices in your product presentations. All of this information is crucial, and you must keep it clear, succinct, and unambiguous.

Make a Basic Structure

The first piece of advice is to make it easier for prospects to find your products, but the second piece of advice is to go even farther and make the entire website simple and straightforward to navigate. You may do this by limiting the amount of options available and focusing on the features that are most important to your online store.

You should, for example, keep it simple and provide enough room for the homepage, about us, products, and contact information. This is more than enough for a medium-sized eCommerce company, and you don’t need to go any further.

If you sell a variety of things, you can categorise them into categories such as electronics, fashion, collectibles, and so on. You should also include a search bar above the fold, allowing visitors to search for individual things independently.

Maintaining a Fresh and Clean Environment

Maintaining a Fresh and Clean ecommerce website is another technique to create an appealing e-Commerce website. In terms of web design, what does it imply? 

To put it another way, you should avoid heavy elements and concentrate on the basics. Look for brighter hues that complement your branding approach; this will make the website more appealing to the eye. You should also keep it subtle by simply using one or two photos and avoiding distracting and dynamic components like image carousels. You can opt for hiring an agency for its website development services to get this task done for you.

Cienne’s website is an excellent example of a well-designed and appealing e-Commerce site. You’ll notice a pleasant backdrop image sans extraneous elements the instant you land on their homepage. There are only a few categories, and scrolling down leads you from one lovely image to the next. The entire website exudes dignity, grace, and elegance, letting visitors feel at ease and at ease while surfing.

Create a mobile-friendly website.

Do you know that a mobile-friendly website increases the likelihood of a customer purchasing a product or service online by over 70%? Modern buyers are addicted to their phones, and you must take advantage of this to increase your customer base.

Your website must be very flexible and adaptable to a variety of platforms, including desktops, laptops, tablets, and smartphones. To put it another way, your website must appear amazing on any device.

“Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience,” says Jake Gardner, a web designer at Essay Ninja. “Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience.”

We also suggest that you implement the following mobile-friendliness tips:

• Avoid movies and popups by shortening and simplifying the content.
• Images should be optimised.
• Ensure a consistent omnichannel experience

Make Use of Chatbots

Before making a purchase, a typical e-Commerce buyer needs to know every single detail regarding the product or delivery method. This is why, in order to provide continuous customer care, an increasing number of online businesses are incorporating chatbot technology into their websites.

A chatbot system will dramatically improve your website, making it more appealing and functional at the same time. What we like best about chatbots is that they keep getting smarter over time, allowing them to answer more questions. Your e-Commerce store will be accessible 24 hours a day, seven days a week using this technology. As a result of the improved user experience, you may expect a higher conversion rate and an increase in the number of loyal consumers.

Conclusion

The user-friendliness of your website is critical to the success of your e-Commerce firm. After all, visitors to the site expect it to be clear, intuitive, and simple to use. If you don’t provide them with what they require, they will most likely move on to another site. If you’re looking to hire website development services, then we’d suggest you opt for us at Whitehat Codes. We are among the best WordPress website development services providers in India and abroad and also, our services are truly affordable.

Search Engine Optimization (SEO) is a critical digital marketing technique, as you’ve probably heard a hundred times. But do you truly understand how SEO works? You may not have a firm handle on this intricate and comprehensive procedure even if you have a fundamental idea of what it comprises.

SEO consists of several components, and understanding what they are and how they work is crucial to comprehending why SEO is so vital. In a nutshell, SEO is important because it increases the visibility of your website, which means more visitors and opportunity to convert prospects into customers. Check out the SEO tools available to help you achieve the best possible ranking.

It’s also a great way to raise brand recognition, develop relationships with prospects, and establish oneself as a knowledgeable and trustworthy authority in your sector. So there you have it: all you need to know about SEO and why it’s so important in today’s digital world, and also a bit about why you should hire SEO experts, and how to choose in between a local SEO expert or an international SEO expert company.

The Most Important Elements of Search Engine Marketing 

Keywords

The days of keywords being the only SEO approach that counted are long gone, but that doesn’t mean they aren’t still important. The difference today is that in order to be effective, keywords must be well-researched, properly chosen, and sparingly employed in your content. But, exactly, what are keywords? Keywords are words and phrases that customers use to find online material, and that brands can use to interact with customers looking for their products and services.

When conducting keyword research, look for keywords with high search rates and low competition, as well as short-tail keywords (like dog), long-tail keywords (like terrier pups for sale), and local keywords (like puppies for sale in Boston) to incorporate into your content. You should have secondary and tertiary keywords in addition to your primary or seed keyword because they will still be useful to your firm.

Content

Finally, optimise all of your titles, URLs, and other on-page SEO elements with keywords (more on that later…) Because content is the vehicle you use to reach and engage people, it’s an important aspect of SEO. It’s critical to understand your angle and create content that suits.

For example, if you ran a nursery and wanted to boost your visibility, you could write a series of blogs about gardening, plant selection, growing tips, and other topics. When someone looking for knowledge about gardening did a search, your blog would come up, and you’d be able to create a relationship with that individual by offering useful information.

When that prospect needed to buy a plant, for example, the idea is that you’d be the first nursery that came to mind.

Web Page Content

Today’s material must be both instructive and entertaining, as well as topical and shareable. Content can take many different forms, including:

• Content on a website
• Videos
• Blogs
• Infographics
• Podcasts
• Listicles
• How-to manuals
• Ebooks and whitepapers
• Posts on social media
• Listings in Your Area

Off-Page Search Engine Optimization

External optimization tactics that take place outside of your site rather than on it are referred to as off-page SEO. Backlink building is the most common off-page SEO approach since excellent backlinks from other websites inform search engines that your site is important and high-quality, which helps to develop authority.

Backlink building can take various forms, and some of the current best strategies include guest blogging, developing a large number of highly shared infographics, and incorporating influencer marketing into your content.

P.S. To ensure you understand the differences and make the most of both, see our entire guide to on-page and off-page SEO. Furthermore, some SEO specialists are now referring to off-page SEO as “reputation building.”

Local Search Engine Optimization

As more people use mobile devices to search, local SEO is becoming increasingly vital. Mobile devices now account for 60% of all searches, with roughly half of those searches having a local intent. So, if you own a restaurant, local SEO will ensure that people in your neighbourhood will find your website while searching for the top eateries in town.

Other local SEO best practices include claiming directory listings, building location-specific pages for your site, and developing pages for your business on Google My Business local directories and Google Maps (also known as doorway pages).

Search Engine Marketing

Paid marketing activities such as native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, display ads, and more are referred to as Search Engine Marketing (SEM). Although search engine marketing (SEM) isn’t necessarily a big part of a comprehensive SEO plan, it has its place because it can help you reach new and highly targeted audiences. You can also combine your SEO and SEM efforts.

The following are some examples of SEM advertising activities:

• Campaigns that are both paid and targeted
• Copy that is keyword-based and connects to your company or product.
• Click-through rates (CTR) and cost-per-click (CPC) are two performance measures (CPC)

Understanding the Importance of Search Engine Optimization (SEO) for Modern Businesses

Rankings and Visibility

Increased visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial tasks of SEO. Your rating is directly proportional to your visibility.

It’s critical to improve your organic page ranking since the higher you rank on a search engine result page (SERP), the more likely prospects will discover you and click through to your site. The more effective your SEO efforts are, the higher your position and visibility will be, which is especially essential given that a quarter of web users never get past the first SERP.

Traffic on the Internet

One of the key aims of SEO is to boost online traffic, which you may do through increasing visibility and ranks. Consider this: the top slot in a Google search results page receives roughly 32% of clicks, and moving up one spot in search results can raise CTR by an incredible 30.8 percent.

The ‘Featured Snippet,’ often known as position #0 because it shows above the first ranking URL, is the holy grail for many marketers. This is frequently information from a blog’s landing page that answers a question visitors are searching for and can significantly increase your organic click-through rate.

So, if you want more people to see your website using a search engine, you should employ SEO techniques that will help you rank within the top five results, ideally number one. 

Page Authority

Search engines are paying more attention to Page Authority (PA) as it becomes more essential to web visitors. Simply put, authority denotes that your website is dependable, of high quality, relevant, and useful.

The higher your score, the more authority your site has. Scores range from 1 to 100. While it’s tough to impact your PA rating with tools like Moz, many SEO experts believe it has something to do with link profiles – getting external links from reliable and well-visited sources.

Improving the Visitor Experience

Another reason SEO is important is that all of the effort you spend creating outstanding content and optimising your on-page SEO improves your site’s usability. This results in a smooth and pleasant consumer experience.

When you take efforts to make your site responsive, for example, it will be accessible to all of your mobile users as well as those who visit from a laptop or desktop computer. Increasing your website load speed will also minimise your bounce rate and encourage users to stay on your site longer. Consumers expect a page to load as rapidly as possible, with a three-second loading time restriction! The longer it takes for your page to load, the higher your bounce rate will be and the lower your conversions will be.

Keep in mind that search engines are not infallible.

Because search engines aren’t perfect, SEO is essential. If you don’t take action to address their flaws, your website will suffer as a result.

For example, if a site lacks a correct link structure, search engines may be unable to properly crawl and index the site, resulting in lower rankings. Coding problems can completely block search engines, making it difficult for your site to rank, regardless of how much time you spend on other SEO strategies. The following are some more common areas where search engines can have issues:

• Pages that have been duplicated
• Forms
• Images, flash, audio files, video, and other non-textual material are all examples of non-textual content.
• Semantics and Language

Conclusion

Was understanding it more complex than you thought? Nothing to scare you, but it’s even more complex when you do it in reality. If you’re totally new to this field, or don’t have enough time to devote to SEM then hiring SEO experts is probably the right thing for you. There are numerous benefits to hiring a SEO expert, be it a local SEO expert or international one, be it an individual or a SEO expert company itself! 

Upon hiring a skilled SEO expert, you can simply pass on all your SEO related tasks to them, and focus entirely upon running your business. It must be noted that you should not limit your search to local SEO experts only, and always judge the SEO expert company on the basis of its past experience, efficiency and effectiveness (and budget of course).

In the digital age, PPC type of advertising has a significant impact on the success of an online business. There are tonnes of agencies out there offering PPC marketing services. Hiring a company for its PPC advertising services not only improves your brand awareness, but also increases sales. Even Google confirms that search ads can increase brand awareness by 80%. 

In this blog, we’re going to share some great tips that will greatly improve your campaign performance, but before that, let’s take a quick look at what exactly PPC advertising services are. Unlike most online advertising platforms, PPC marketing services offer you better control over your advertising costs because you can analyze your ad performance in real time. Here are some tips to improve your PPC campaign to get the most out of it.

Have a clearly defined objective 

Until you have a clear and measurable objective, you will not be able to optimize your PPC campaign accordingly. Always keep in mind the fact that your goal is the foundation of your optimization process. If you don’t have a proper roadmap, you will get nowhere. First, you need to determine what you want to achieve with your paid search ads. Depending on your business needs, your goals could be: 

• Drive traffic to your website 
• Increase sales 
• Get subscribers or downloads 

Use the powerful keyword 

Choosing the right keywords is crucial in any PPC campaign. Although Google provides you with a tool that will allow you to create a keyword list based on your website analysis, you will need to select keywords with a high CTR for your campaign to be successful. Check the performance of keywords before including them in your ad copy. Choose the ones with superior performance. 

Optimizing the quality of keywords (Keyword Score) 

One of the main reasons why most PPC campaigns do not get the results you want One of the main reasons why most campaigns PPC does not get the results you want is that you also have many keywords. According to the Digital Marketing Institute, the average PPC campaign generates all of your sales with just 12% of your keywords. Therefore, avoid overloading your keywords. Instead, your goal should be to improve the Quality Score of your keywords. 

Create a list of negative keywords 

Negative keywords can save you a large part of your campaign budget by preventing inappropriate searches from triggering your ads. These keywords will help you avoid unwanted traffic to your bank. For example, if you only use iPhone but your ads are showing on iPod, iWatch, and others, consider adding these keywords to your negative keyword list. 

Use Remarketing 

A high bounce rate is a common tool used by agencies offering PPC marketing services. Remarketing is an ideal way to capitalize on missed opportunities. You can use it to regain the attention of stakeholders who are still in the awareness phase. With remarketing, you can serve targeted ads to users who have already viewed your products or services. 

There are many ways to increase your remarketing performance to increase your conversion rates and your return on investment. For example, you can test different lead magnets, work with famous influencers in your particular niche, and much more. 

Optimize your campaigns for mobile users 

Today, around 45.12% of the world’s population is using a smartphone, hence, you cannot neglect mobile users when creating your PPC campaign. Make sure your landing pages are mobile-friendly so you can get the most out of your campaign. Pay more attention to abbreviated keywords, as mobile device users do not prefer to type in long searches. You ought to also look for ways to reduce typing. 

Keep track of your PPC campaign 

To ensure that your campaign becomes successful, you ought to monitor it regularly. Some new marketers aren’t ready to dedicate enough time tracking their campaign, which is a major reason why some of their PPC campaigns fail. Don’t forget the importance of constant monitoring, as it can give you valuable information about your campaign’s performance. If you use Google Ads, Google Analytics should be a useful tool for you. 

Conclusion

Regardless of the shape and size of your business, PPC advertising services can help you achieve greater visibility in search engines and increase conversion. However, to make sure your campaign works as planned, there are certain steps you need to take. In this post, we present you with insider tips that are sure to take your marketing campaign to the next level.

Choosing a full service and reliable SEO company is not an easy task; and figuring out how to choose the best SEO company, that too a good one is even more difficult. It’s hard to find a company that you trust with something as valuable as your web presence, but there are many great companies out there! 

Now if you are wondering how to choose an SEO company, don’t worry, we’ve got you covered because we have researched some tips to answer your question of how to choose the right and the most reliable SEO company. 

How do businesses select an SEO firm?

According to a WebFx study, there are several aspects that go into answering this question, but a few of them are as follows. These variables were determined by the responses they obtained during their review interview and data gathering process. “What was your selection process, and why did you choose this company to collaborate with?” was one of the questions they asked.

Factor 1: Recommendations and existing relationships

Referrals and previously existing ties were identified by 45 percent of reviewers as a major factor. This makes sense because many businesses are unfamiliar with SEO services and rely on the recommendations of friends and colleagues.

Factor 2: SEO firm expertise and procedures

The second most important element in selecting an SEO firm is the company’s knowledge and methods.

Customer service, thought leadership, staff experience, reporting, and transparency are all part of this. These are all characteristics that, according to 43 percent of reviewers, can help a company succeed for its clientele.

Factor 3: Case studies, client references, and online reviews.

Past performance is closely tied to firm expertise and processes and contains particular data such as case studies, client references, and internet reviews, all of which show previous success. This was cited by 14% of respondents as a deciding factor in their decision.

Are businesses making the correct decisions when it comes to SEO firms?

While digging through their reviews, they discovered that 19 percent of businesses — nearly one in every five — had a bad experience with an SEO service before finding the ideal fit.

This reveals a few things to us:

• Great firms still have work to do in terms of informing potential clients about what constitutes a successful SEO strategy and partnership. 
• Businesses must devote more time to screening potential partners based on a variety of criteria in order to identify the best match.
• To be more specific, organisations who choose an SEO agency largely based on considerations like location, pricing, or culture fit, rather than company knowledge and performance, are not conducting enough due diligence before entering into a relationship.

How do you pick the best SEO firm?

When it comes to selecting an SEO firm, you want to proceed with caution and reasoning. If you rush through the process, you’ll likely end up working with an agency that falls short of your goals, resulting in a miserable experience that doesn’t help you increase traffic, leads, or sales from search.

These 6 tips will teach you how to choose an SEO business (and prevent the scenario described above):

Take a look at SEO agencies’ performance so far 

Performance is important not only for SEO agencies, but also for businesses like yours. People look at what your company has done to see if it can deliver. You should do just the same while choosing an SEO agency. Look at your past performance, whether it’s through portfolio examples, case studies, industry awards, or client testimonials. 

With a specific performance test from an SEO agency, your company can confidently go to a consultation or association. They know that you are choosing a reliable SEO company to help you achieve your business growth goals. 

Ask past or current customers about their experiences 

Next, you want to get in touch with past or current customers. Reading testimonials, as well as in-depth interviews, can help your business understand the customer experience better. You can learn about the strengths and weaknesses of the agency and preview the strategy and reporting process. 

• How quickly does the agency respond to calls or emails? 
• Do customers have their own contact person or someone else? 
• How much time do clients have to review reports and make strategic decisions? 

All of this information can help your business select the best SEO agency for you. It can also make it easier to narrow down the list of options. You can focus your efforts and time on the SEO companies that check off each requirement on your list. 

Get the answers to your questions 

The important step in choosing an SEO company is knowing your potential agencies. Before signing with an SEO agency, you want to know them. Whether you meet in person or virtually, such as via video conference, this meeting can help your team determine if it is the right SEO company for you or not. When meeting with your potential agencies, be sure to make a list of questions to get answers to.

Avoid choosing a “cheap” SEO agency 

Price is important when it comes to SEO agencies and services. You ought to set a budget and find an SEO company within that budget only to maintain a balance between expenses and finances of your company as well. The mistake, however, is that many companies set unrealistic budgets. For example, you see agencies that offer SEO for $ 100 a month and you think that is a fair amount. 

However, the truth is that SEO companies that promote these ultra-low prices often fail to deliver. They deliver unsatisfactory results when it comes to their strategy, for example using copy and paste methods to get non-existent returns. Or they don’t communicate with their team. Again, that lack of service results in a terrible customer experience and a return. 

With SEO, you get what you pay for, so you need a realistic budget. Educate your business on SEO pricing. Then you can set a manageable monthly budget for SEO services. For reference, businesses spend an average of $ 750-2000 per month, although that number can vary based on their strategy, business size, and more. 

Don’t look for local SEO companies only 

Working with a local SEO agency is an advantage in choosing a good SEO company. However, when it comes to what to look for in an SEO company, the location of your agency shouldn’t be your number one factor. You want to prefer experience, performance, and customer experience over location, as this will have the biggest impact on the quality of your service. 

Limiting yourself to a small area can prevent your business from getting the results you want. If your competition, for example, teams up with an experienced agency based in another state while you go with a local but inexperienced firm, your company and website may struggle to rank at the top of valuable search results. That means you’ll have less money, sales, and leads, while your competitor will have more.

Even if you hire a non-local SEO firm, they will frequently strive to bridge the gap. They may, for example, travel to see your staff in person on occasion. Alternatively, they might use video conferencing or phone conversations to have a more personal conversation with your team.

Don’t choose a Blackhat SEO Agency 

Your company (and your executives) want results. However, SEO does not provide instant results. In most cases, the return will take three to six months. This feature can lead to frustration and smart companies falling in love with blackhat’s SEO strategies. 

Blackhat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use blackhat approaches to quickly rank in search results, you’ll quickly get out of page one. Worse still, Google can even prevent your website from reappearing in search results. This means that people cannot find your business website using the world’s largest search engine. 

You don’t want that, so you should focus on established Whitehat SEO agencies. These companies use best practices and ethical strategies to help your business rank in search results. In most cases, cheap SEO services and blackhat SEO agencies go hand in hand.

Conclusion

At last but not the least, make sure you’re at ease with the agency as well. You want to feel comfortable asking questions, expressing concerns, and so on. If you don’t, you can have trouble forming a long-term alliance, which is important because SEO is a long-term, continuous approach.

We hope this blog might’ve helped you in figuring out how to choose an SEO company that can assist you and your business in the world of SEO. We at Whitehat Codes certainly fulfill all the requirements which we just mentioned above. We are a team of highly skilled individuals with excellent skills in WordPress and web development, SEO and content writing services and much more. 

You can check out our website to go through some of our previous works, and to know more about us and our services.