Link Velocity

What is Link Velocity & How Does It Affect Your SEO Rankings?

One of the most important SEO metrics are link building techniques, which is known to deliver a lot of organic traffic to your website. Link building strategy is a tried-and-true practise that can help your website in a variety of ways. It improves your search engine ranks, increases the authority of your website, and builds audience trust. Google might find your website thanks to the linkages connecting various online resources.

What is link velocity?” is a common question that arises while building backlinks. We’ve all heard of link building strategy, link building techniques and what not, but few people have ever heard of link velocity. In this post, we’ll go over the fundamentals of link velocity and its associated trends so that we can better understand how it affects SEO and Google algorithms. Let’s take a look at the significance of backlinks first.

Importance of Backlinks

Backlinks essentially have a beneficial influence on a website’s search visibility or ranking. The quantity and quality of pages linking to your site can aid search engines like Google in determining your website’s rank on their SERPs (search engine result pages). Search engines may decide that the information on your website that is being linked to is worthy of linking to, and as a result, it is also worthy of being listed as one of the first few SERP results if there are many sites linking to it.

This means that having a higher SERP rank will benefit your business because individuals often just click on the first few search results returned in response to search queries. Backlinks are extremely important for SEO and are a critical tool for all types of published website content. They are also an important component for off-site SEO.

How Backlinking Increases the Value of Your Website?

Sergey Brin and Lawrence Page, two Stanford students, came up with the concept of backlinking. They collaborated on two scholarly articles and discussed the concept of page rank. The backlink notion was born as a result of this.

Their concept was supported by two assumptions:

  • The number of backlinks a website receives from other authoritative websites indicates that the site is very good.
  • If there are more hyperlinks pointing to the website, it must be better.

Depending on these assumptions, the notion gives a website additional value based on the quantity and quality of backlinks it earned. Intentionally adding backlinks to your website is pointless. People used to jump on the backlinking bandwagon to the point that they would add backlinks to their website without actually thinking about how to create strong content that would produce genuine and organic in-links. 

This is why, in the realm of SEO, the concept of high link velocity had an impact on search engines at one point, and things became even wilder when backlinking became a business and people began to charge for backlinks. To address the issue, Google got even more sophisticated, and Penguin, a component of their link-based algorithm, began prioritising high-quality and natural links while devaluing spammy and unnatural links.

However, you may rest assured that manipulating Google to the benefit of webmasters is not conceivable. If you opt to outsource your backlink generation or add backlinks to your website carelessly, you run the danger of being penalised by Google. Your site will either become less visible in search results or will be completely removed from them.

As a result, aim to obtain organic backlinks or develop higher-quality backlinks.

In SEO, what is link velocity?

The rate at which backlinks to your website or domain expand over time is referred to as link velocity. It can be quantified in terms of monthly fresh link acquisitions. Backlinking is a term used to describe the procedure.

Although link velocity may not guarantee you a top ranking in search engine results, it does play an important role in assisting you in getting there. As a result, every internet marketer should be aware of it. In SEO analytics, link velocity occupies a prominent place, thus it’s important to keep track of it over time. 

Positive Link Velocity

A rise in link growth is indicated by a positive link velocity. It denotes that the firm or product is consistently attempting to increase its popularity. It could also mean that the organisation is attempting to improve its link building techniques by implementing best practises. Having a high link velocity has a significant impact on your Google search rankings.

Optimal Link Velocity

Growth in link velocity should be optimal, according to the Google algorithm. To guarantee that backlinking grows naturally, your domain should include high-quality content. At times, though, this is not possible. In such circumstances, you must earn backlinks on your own, and you must do so in such a way that your backlinks increase steadily. It shouldn’t be too quick or too slow. Your website’s performance will suffer if you get too many backlinks in one month and then get none for the next month.

Negative Link Velocity

The decrease in links linking to your website or domain is referred to as negative link velocity. Search engines often interpret this move as a negative signal, resulting in a drop in your SEO performance. Negative link velocity refers to your domain’s lack of trustworthiness on the internet.

How to Improve Your Backlinks?

You’re probably aware that backlinks are crucial SEO techniques that can help your website become more important and valuable. According to Google experts, link velocity in SEO must expand naturally in tandem with the site’s content.

If you think that unnaturally developing or adding backlinks may harm your site, you should look for other ways to gain more backlinks. If not, you should construct links in such a way that your link velocity in SEO increases continuously over time.

Here are some tips to assist you correctly create backlinks:

  • Articles in the news
  • Guest blogging
  • Posting 
  • Citations from the local area
  • Improve your content.

In SEO, improve your SERP ranking with the highest possible link velocity.

Maintain your link velocity or backlinking pace and make sure it’s proportional to your website’s existing content if you want to keep adding importance and worth to your site and improve your SERP rankings. Throughout the process, make sure to use all of the tools at your disposal to track whether or not your link velocity in SEO has improved.

The Most Important Takeaway

Google is constantly working to improve the quality of its search results. Various new characteristics have been included in the current Google update to screen out lame sites. As a result, it’s critical to stick to your domain’s link building strategy in order to ensure a high-quality listing with excellent results.

How To Make Your Ecommerce Business More Productive With An Attractive Ecommerce Website

It’s critical to have a good eCommerce website if you want to convert website visitors into consumers. In an ideal world, your website’s design features would make the shopping experience and purchasing procedure as simple, quick, and stress-free as possible. You could be losing key clients if your online store is not optimised for sales, no matter how brilliant your online marketing is. You could also be squandering your ad expenditures if users leave your site as soon as they arrive.

The need for an attractive e-commerce website

Online retail is one of the fastest-growing industries, providing millions of entrepreneurs throughout the world with new business prospects. It revolutionises business because all you have to do is set up a website and select some excellent products to sell online.

Although it may appear to be simple, improving a website’s performance and launching an e-Commerce business requires a significant amount of time and effort. However, if you succeed, you can expect to manage a long-term successful and profitable business.

The overall value of worldwide e-Commerce sales is expected to exceed $3.4 trillion this year, but by 2040, it is expected to account for nearly 95% of all retail purchases. This should be your primary motivation to engage in and work on your digital business, so keep reading to learn five strategies to improve the appearance of your eCommerce website.

We’ll go through five techniques to make your ecommerce website more appealing in this article. These aren’t the only options available to you, but they are the most effective.

Showcase Your Products

People visit e-Commerce websites for a variety of reasons. The explanation is simple: they do it because they want to learn more about things and make purchases. With this in mind, it goes without saying that your website should highlight products and make it easy for visitors to find them.

You can put the most significant offerings on the main page if you want. You’ll be able to emphasise the best-selling items and make the user experience as simple as possible.

At the same time, you’ll need a separate category solely for products. Take a look at Law essay assistance – you’ll see the “Services” page right away, which contains a comprehensive list of services available to their users. Following the same principle, you should assist your audience in finding your products with one or two clicks.

Don’t forget to include high-quality photographs, descriptions, dimensions, prices, payment, and shipping choices in your product presentations. All of this information is crucial, and you must keep it clear, succinct, and unambiguous.

Make a Basic Structure

The first piece of advice is to make it easier for prospects to find your products, but the second piece of advice is to go even farther and make the entire website simple and straightforward to navigate. You may do this by limiting the amount of options available and focusing on the features that are most important to your online store.

You should, for example, keep it simple and provide enough room for the homepage, about us, products, and contact information. This is more than enough for a medium-sized eCommerce company, and you don’t need to go any further.

If you sell a variety of things, you can categorise them into categories such as electronics, fashion, collectibles, and so on. You should also include a search bar above the fold, allowing visitors to search for individual things independently.

Maintaining a Fresh and Clean Environment

Maintaining a Fresh and Clean ecommerce website is another technique to create an appealing e-Commerce website. In terms of web design, what does it imply? 

To put it another way, you should avoid heavy elements and concentrate on the basics. Look for brighter hues that complement your branding approach; this will make the website more appealing to the eye. You should also keep it subtle by simply using one or two photos and avoiding distracting and dynamic components like image carousels. You can opt for hiring an agency for its website development services to get this task done for you.

Cienne’s website is an excellent example of a well-designed and appealing e-Commerce site. You’ll notice a pleasant backdrop image sans extraneous elements the instant you land on their homepage. There are only a few categories, and scrolling down leads you from one lovely image to the next. The entire website exudes dignity, grace, and elegance, letting visitors feel at ease and at ease while surfing.

Create a mobile-friendly website.

Do you know that a mobile-friendly website increases the likelihood of a customer purchasing a product or service online by over 70%? Modern buyers are addicted to their phones, and you must take advantage of this to increase your customer base.

Your website must be very flexible and adaptable to a variety of platforms, including desktops, laptops, tablets, and smartphones. To put it another way, your website must appear amazing on any device.

“Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience,” says Jake Gardner, a web designer at Essay Ninja. “Visitors can only use their thumbs and index fingers to navigate the page, so you have to make everything large enough for this type of experience.”

We also suggest that you implement the following mobile-friendliness tips:

  • Avoid movies and popups by shortening and simplifying the content.
  • Images should be optimised.
  • Ensure a consistent omnichannel experience

Make Use of Chatbots

Before making a purchase, a typical e-Commerce buyer needs to know every single detail regarding the product or delivery method. This is why, in order to provide continuous customer care, an increasing number of online businesses are incorporating chatbot technology into their websites.

A chatbot system will dramatically improve your website, making it more appealing and functional at the same time. What we like best about chatbots is that they keep getting smarter over time, allowing them to answer more questions. Your e-Commerce store will be accessible 24 hours a day, seven days a week using this technology. As a result of the improved user experience, you may expect a higher conversion rate and an increase in the number of loyal consumers.


The user-friendliness of your website is critical to the success of your e-Commerce firm. After all, visitors to the site expect it to be clear, intuitive, and simple to use. If you don’t provide them with what they require, they will most likely move on to another site. If you’re looking to hire website development services, then we’d suggest you opt for us at Whitehat Codes. We are among the best WordPress website development services providers in India and abroad and also, our services are truly affordable.

Top 5 Benefits Of White Label SEO Services For Your Business

Leverage is crucial in the world of digital marketing. This leverage can be accomplished by maximising your company’s search engine optimization, or SEO. You’ll need an excellent team to help you succeed. This is where white label SEO services, which allow you to outsource SEO tasks to a specialist SEO agency, come into play to assist your company.

What is White Label SEO, and how does it work?

White label SEO refers to outsourced SEO services that are offered at a reduced cost to assist you enhance your profits. Because the service provider usually has the resources to deliver services, you won’t have to invest time or money developing a service or product if you engage one.

In the world of digital marketing, leverage is key. This can be performed through improving your company’s SEO, or search engine optimization. To be successful, you’ll need a great team. White label SEO services, which allow you to outsource SEO services to a qualified SEO agency, can help your organisation in this situation.

It allows you to concentrate on your strengths.

SEO is a task that can be delegated to someone else. You may forget about SEO development and focus on growing your business by using white label SEO. SEO is a complex subject that will take some time to master. You must also invest in technology and resources in addition to studying.

You won’t have to waste time learning about SEO or worrying about attracting traffic to your website if you use white label SEO. All you’ll have to worry about now is developing your items and gaining more customers. You can rest confident that you will be in good hands with the help of white label SEO service providers.

Saving money on SEO tools

If you want to undertake in-house SEO, you’ll need SEO tools, which might be costly to obtain. If you use a white label SEO service, the firm will already have these tools, which will help you save money. A white label SEO service provider like Whitehat Codes will be able to supply tools like SEO analysis, website design, and pay-per-click advertising. These tools will be extremely beneficial to your business.

Provide tailored solutions.

The ability to give bespoke solutions for any type of business that services its demands and specialty is one of the distinctive features of getting white label SEO. This will be accomplished by the provider conducting a site review and writing a report on what works and what does not. The provider will give recommendations based on the report’s strengths, problems, tactics, and improvements.

They will assist your company in maintaining relevant and high-quality links. As a result, your organisation can reach new heights on its own that would have been difficult to do otherwise.

Improve client satisfaction

Your clients will be more satisfied if you have a high level of SEO expertise. Additionally, white label SEO service companies will provide customer assistance to assist your clients. Because keyword research and visibility growth are included in the services of a white label SEO service provider, customers will be able to find your products quickly. Customers will be able to find your business easily, which will lead to increased customer satisfaction.

They’ll assist your company in maintaining high-quality, relevant links. As a result, your business can reach heights that would have been difficult to achieve otherwise.

Increase your revenue

White label SEO services contain technologies that will assist you in selling. Pitch decks, sales kits, white papers, and other white label SEO sales tools are among them. You can expect more loyal consumers as a result of improved customer satisfaction, which will result in increased sales for the organisation. This solution allows you to save money and time while enhancing efficiency and profit.


As you can see, there are numerous advantages to using white label SEO services. If you want your business to prosper, digital marketing is the way to go. The capacity of a company to have excellent SEO is one of the most crucial parts of this. You’ll need to find a trustworthy white label SEO service provider for this. Once you’ve limited down your options, simply hire them and you’re good to go.

seo services

Why SEO Experts Are Essential to Your Search Engine Marketing Strategy

Search Engine Optimization (SEO) is a critical digital marketing technique, as you’ve probably heard a hundred times. But do you truly understand how SEO works? You may not have a firm handle on this intricate and comprehensive procedure even if you have a fundamental idea of what it comprises.

SEO consists of several components, and understanding what they are and how they work is crucial to comprehending why SEO is so vital. In a nutshell, SEO is important because it increases the visibility of your website, which means more visitors and opportunity to convert prospects into customers. Check out the SEO tools available to help you achieve the best possible ranking.

It’s also a great way to raise brand recognition, develop relationships with prospects, and establish oneself as a knowledgeable and trustworthy authority in your sector. So there you have it: all you need to know about SEO and why it’s so important in today’s digital world, and also a bit about why you should hire SEO experts, and how to choose in between a local SEO expert or an international SEO expert company.

The Most Important Elements of Search Engine Marketing 


The days of keywords being the only SEO approach that counted are long gone, but that doesn’t mean they aren’t still important. The difference today is that in order to be effective, keywords must be well-researched, properly chosen, and sparingly employed in your content. But, exactly, what are keywords? Keywords are words and phrases that customers use to find online material, and that brands can use to interact with customers looking for their products and services.

When conducting keyword research, look for keywords with high search rates and low competition, as well as short-tail keywords (like dog), long-tail keywords (like terrier pups for sale), and local keywords (like puppies for sale in Boston) to incorporate into your content. You should have secondary and tertiary keywords in addition to your primary or seed keyword because they will still be useful to your firm.


Finally, optimise all of your titles, URLs, and other on-page SEO elements with keywords (more on that later…) Because content is the vehicle you use to reach and engage people, it’s an important aspect of SEO. It’s critical to understand your angle and create content that suits.

For example, if you ran a nursery and wanted to boost your visibility, you could write a series of blogs about gardening, plant selection, growing tips, and other topics. When someone looking for knowledge about gardening did a search, your blog would come up, and you’d be able to create a relationship with that individual by offering useful information.

When that prospect needed to buy a plant, for example, the idea is that you’d be the first nursery that came to mind.

Web Page Content

Today’s material must be both instructive and entertaining, as well as topical and shareable. Content can take many different forms, including:

  • Content on a website
  • Videos
  • Blogs
  • Infographics
  • Podcasts
  • Listicles
  • How-to manuals
  • Ebooks and whitepapers
  • Posts on social media
  • Listings in Your Area

Off-Page Search Engine Optimization

External optimization tactics that take place outside of your site rather than on it are referred to as off-page SEO. Backlink building is the most common off-page SEO approach since excellent backlinks from other websites inform search engines that your site is important and high-quality, which helps to develop authority.

Backlink building can take various forms, and some of the current best strategies include guest blogging, developing a large number of highly shared infographics, and incorporating influencer marketing into your content.

P.S. To ensure you understand the differences and make the most of both, see our entire guide to on-page and off-page SEO. Furthermore, some SEO specialists are now referring to off-page SEO as “reputation building.”

Local Search Engine Optimization

As more people use mobile devices to search, local SEO is becoming increasingly vital. Mobile devices now account for 60% of all searches, with roughly half of those searches having a local intent. So, if you own a restaurant, local SEO will ensure that people in your neighbourhood will find your website while searching for the top eateries in town.

Other local SEO best practices include claiming directory listings, building location-specific pages for your site, and developing pages for your business on Google My Business local directories and Google Maps (also known as doorway pages).

Search Engine Marketing

Paid marketing activities such as native ads, Google AdWords, social media ads, pay-per-click (PPC), Google shopping ads, display ads, and more are referred to as Search Engine Marketing (SEM). Although search engine marketing (SEM) isn’t necessarily a big part of a comprehensive SEO plan, it has its place because it can help you reach new and highly targeted audiences. You can also combine your SEO and SEM efforts.

The following are some examples of SEM advertising activities:

  • Campaigns that are both paid and targeted
  • Copy that is keyword-based and connects to your company or product.
  • Click-through rates (CTR) and cost-per-click (CPC) are two performance measures (CPC)

Understanding the Importance of Search Engine Optimization (SEO) for Modern Businesses

Rankings and Visibility

Increased visibility, or making it simpler for prospects to find you when they search for anything you have to offer, is one of the most crucial tasks of SEO. Your rating is directly proportional to your visibility.

It’s critical to improve your organic page ranking since the higher you rank on a search engine result page (SERP), the more likely prospects will discover you and click through to your site. The more effective your SEO efforts are, the higher your position and visibility will be, which is especially essential given that a quarter of web users never get past the first SERP.

Traffic on the Internet

One of the key aims of SEO is to boost online traffic, which you may do through increasing visibility and ranks. Consider this: the top slot in a Google search results page receives roughly 32% of clicks, and moving up one spot in search results can raise CTR by an incredible 30.8 percent.

The ‘Featured Snippet,’ often known as position #0 because it shows above the first ranking URL, is the holy grail for many marketers. This is frequently information from a blog’s landing page that answers a question visitors are searching for and can significantly increase your organic click-through rate.

So, if you want more people to see your website using a search engine, you should employ SEO techniques that will help you rank within the top five results, ideally number one. 

Page Authority

Search engines are paying more attention to Page Authority (PA) as it becomes more essential to web visitors. Simply put, authority denotes that your website is dependable, of high quality, relevant, and useful.

The higher your score, the more authority your site has. Scores range from 1 to 100. While it’s tough to impact your PA rating with tools like Moz, many SEO experts believe it has something to do with link profiles – getting external links from reliable and well-visited sources.

Improving the Visitor Experience

Another reason SEO is important is that all of the effort you spend creating outstanding content and optimising your on-page SEO improves your site’s usability. This results in a smooth and pleasant consumer experience.

When you take efforts to make your site responsive, for example, it will be accessible to all of your mobile users as well as those who visit from a laptop or desktop computer. Increasing your website load speed will also minimise your bounce rate and encourage users to stay on your site longer. Consumers expect a page to load as rapidly as possible, with a three-second loading time restriction! The longer it takes for your page to load, the higher your bounce rate will be and the lower your conversions will be.

Keep in mind that search engines are not infallible.

Because search engines aren’t perfect, SEO is essential. If you don’t take action to address their flaws, your website will suffer as a result.

For example, if a site lacks a correct link structure, search engines may be unable to properly crawl and index the site, resulting in lower rankings. Coding problems can completely block search engines, making it difficult for your site to rank, regardless of how much time you spend on other SEO strategies. The following are some more common areas where search engines can have issues:

  • Pages that have been duplicated
  • Forms
  • Images, flash, audio files, video, and other non-textual material are all examples of non-textual content.
  • Semantics and Language


Was understanding it more complex than you thought? Nothing to scare you, but it’s even more complex when you do it in reality. If you’re totally new to this field, or don’t have enough time to devote to SEM then hiring SEO experts is probably the right thing for you. There are numerous benefits to hiring a SEO expert, be it a local SEO expert or international one, be it an individual or a SEO expert company itself! 

Upon hiring a skilled SEO expert, you can simply pass on all your SEO related tasks to them, and focus entirely upon running your business. It must be noted that you should not limit your search to local SEO experts only, and always judge the SEO expert company on the basis of its past experience, efficiency and effectiveness (and budget of course).

seo expert

Hire SEO Expert : 5 Tips to Hiring an SEO Consultant You Can Trust

The technique of being found online (that too easily) is known as search engine optimization (SEO). This is critical because how Google understands a website’s content impacts how high it will rank in search results and how easy it will be for potential clients to find you.

Google is looking for the most relevant results to a user’s search query. Your website will naturally and organically draw more traffic if it ranks well in Google’s search results. If your site is well-optimized, it will convert that visitors into clients more easily and consistently once it has generated that traffic.

It’s always a good idea to put money to hire SEO expert / professional SEO consultant / professional SEO expert for your company. However, you’ll need a strategy to identify the best professional SEO consultant for your practise. In this blog, we’ll provide you five pointers on how to find a professional SEO expert and make the most out of your investment.

Is it Really Necessary to hire SEO expert?

Unbranded search phrases, such as ‘auto rental’ or ‘movie,’ are generic and generically relevant. Branded search phrases, such as ‘Nike’ or ‘Toyota,’ allude to a certain brand. There’s a straightforward explanation why your competitors are ranking higher for the same unbranded keywords as you: better SEO. It’s likely that the pages on their website have been strategically optimised to attract and engage more visitors by following Google’s SEO guidelines and recommended practises.

Successful businesses recognise that websites are ranked based on a variety of variables. A website that fails to meet or surpass key ranking criteria will not appear in search results pages, whereas websites that meet or exceed the requirements will receive greater visitors. The only way to continually rank high in your sector, area, or category is to pay attention to the numerous facets of SEO – site navigation, on-page optimization, keyword density, mobile friendliness, page crawl-times, and backlink quality, to mention a few.

This can be done with a lot of knowledge about SEO, both in theory and in practice, making hiring of professional SEO consultants extremely crucial for the success of your business. When you hire SEO expert, you pass on your heavy technical task of SEO to a person who has proven experience in the field, making it easier for you to focus on your core business activities.

There are no shortcuts…

There are no quick fixes when it comes to increasing your site’s online presence. The positive outcomes of a solid SEO campaign can take four months to a year to see, depending on the status of your organisation and brand. If you hire SEO expert who claims outstanding results in a short period of time is most certainly using black hat tactics (e.g., buying shady links, keyword stuffing) that could result in penalties from major search engines like Google.

Google provides web administrators, business owners, and SEO professionals with comprehensive guidelines, tools, and free resources designed to make your website easier to find, more accessible to search engines, and more relevant to your audience in order to maintain the quality of the search experience for users.

Google’s strong search engine uses over 200 ranking variables to rank pages. Updates and adjustments are regularly made to improve the user experience, which can have a significant impact on SEO. The SEO landscape is always changing, and techniques that were once commonplace a few years ago are now frowned upon by Google and may result in penalties.

A skilled SEO consultant is familiar with the key ranking elements that search engines such as Google employ to qualify and rank the content on your website. They stay up to date on any Google updates that may have an impact on your page’s ranking and may quickly suggest methods for complying with the new criteria.

5 Ways To Find A Trustworthy SEO Consultant

There is no such thing as a one-size-fits-all SEO consultant. Here are some questions to ask in order to identify the best SEO expert for your company.

Are you looking for someone to assist you with SEO? With so many “SEO gurus” out there these days, it can be difficult to identify and hire SEO expert with the necessary abilities and experience to assist your company improve its SEO rather than take your money and fail to deliver.

1. Pose relevant questions

By asking the following questions, you may be able to thoroughly screen potential SEO personnel.

A) Who are their previous and current customers?

Rather than employing novice SEO firms, look for those who have a good track record with previous and present clients. For more information, you can contact a company’s previous or current clientele.

Consider making this a normal procedure; it might be as simple as a phone call or an email.

B) What is the experience of their CEOs?

Many businesses appear to be started by people who are completely devoted to their field. Look for CEOs or founders of SEO firms who have demonstrated that passion and experience. Is the CEO a speaker at industry events? Is he or she a regular contributor to key SEO publications?

C) What is their strategic planning process and service outline?

Companies that provide SEO services should make their strategies obvious. There are no guarantees in SEO (and if someone makes one, it’s usually a red flag), but there should be an estimate of how long it will take your business to get started with observing positive outcomes

A competent SEO firm will almost certainly provide a strategic outline of services that make use of business data tools. These services may start with an audit that addresses current issues and potential solutions before leading to a detailed action plan. On-site optimization, such as URL restructuring and page titles that use keywords derived from enterprise tools, off-site optimization (such as an intensive backlink strategy that involves disavowing bad links and building reputable links), and strategic content creation that promotes an authoritative voice are all possible components of the strategy.

2. Do they employ white-hat or black-hat strategies?

Consider moving on if an SEO provider guarantees a top ranking on Google, Bing, or Yahoo. These businesses may be employing “black hat” SEO methods, which in the digital marketing field translates to “cheating.” These businesses may have a well-honed backlink-building strategy. These can sometimes work in the short run, but they can quickly backfire and result in you being de-indexed from major search engines.

Although an SEO expert who uses only ethical, white-hat techniques may not see quick benefits, they can assist ensure that your site is not de-indexed by a major search engine. Best practises are provided by Google, and the SEO firm you employ should be conversant with them. To put it another way, maintain it tidy. Google may be a machine that overlooks some things, but its algorithms evolve on a daily basis, and the machine can catch up to any black hat SEO techniques.

3. Do they provide reports that are transparent?

A reputable SEO firm may request access to your Google Analytics or Google Search Console account first (formerly called Google Webmaster Tools). This enables them to examine all current data in order to not only provide a baseline for future improvement, but also to provide an analysis of current data.

Organic results may take some time to become favourable, but they will eventually appear. Weekly reports from Google Analytics or keyword ranking reports from corporate tools may be provided by an SEO professional. This information can be used to deliver not only results from ongoing effort, but also openness. Simply said, if a corporation refuses to give information, it may be concealing something or collecting your money without doing any job. Transparency has the potential to lead to real-time outcomes and, eventually, success. 

4. Do they communicate well?

Communication, both internally and internationally, may be at the heart of any successful organisation. You may not be getting what you deserve if your SEO business doesn’t maintain a solid rapport (at the very least, weekly or monthly). True SEO gurus are inquisitive by nature. Consider hiring a consultant who is willing to learn everything there is to know about your company and industry in order to deliver the best results.

5. What is their SEO strategy?

Request that each vendor walk you through their own procedure. Make sure you know what they can deliver and when they plan to deliver it. Request clarification until you have a clear understanding of what to expect at the conclusion of the SEO job. Their website should have clear tools to help you learn more about SEO and what they can do to assist you.

Request that each vendor respond to the following questions.

  • What can you expect in terms of deliverables?
  • How much of your time would you be expected to devote to the project?
  • What role does data play in their strategy?
  • What does SEO upkeep entail?
  • What metrics do they use to assess success?

Use their free resources to learn the fundamentals of SEO and recognize your time investment.

Final thoughts

When you enjoy the individual with whom you work, it makes a huge difference! Choose a professional SEO expert with whom you would love working and with whom you will be able to connect effortlessly. Throughout your evaluation, keep an eye on how each consultant promotes themselves. Was it difficult to speak with them throughout your interviews? As a client, you may expect a similar experience working with them. Link building is the process of creating one-way hyperlinks (sometimes known as “backlinks”) to a website with the goal of enhancing search engine exposure.

How to Improve Your PPC Campaigns For Maximum Results

In the digital age, PPC type of advertising has a significant impact on the success of an online business. There are tonnes of agencies out there offering PPC marketing services. Hiring a company for its PPC advertising services not only improves your brand awareness, but also increases sales. Even Google confirms that search ads can increase brand awareness by 80%. 

In this blog, we’re going to share some great tips that will greatly improve your campaign performance, but before that, let’s take a quick look at what exactly PPC advertising services are. Unlike most online advertising platforms, PPC marketing services offer you better control over your advertising costs because you can analyze your ad performance in real time. Here are some tips to improve your PPC campaign to get the most out of it.

Have a clearly defined objective 

Until you have a clear and measurable objective, you will not be able to optimize your PPC campaign accordingly. Always keep in mind the fact that your goal is the foundation of your optimization process. If you don’t have a proper roadmap, you will get nowhere. First, you need to determine what you want to achieve with your paid search ads. Depending on your business needs, your goals could be: 

  • Drive traffic to your website 
  • Increase sales 
  • Get subscribers or downloads 

Use the powerful keyword 

Choosing the right keywords is crucial in any PPC campaign. Although Google provides you with a tool that will allow you to create a keyword list based on your website analysis, you will need to select keywords with a high CTR for your campaign to be successful. Check the performance of keywords before including them in your ad copy. Choose the ones with superior performance. 

Optimizing the quality of keywords (Keyword Score) 

One of the main reasons why most PPC campaigns do not get the results you want One of the main reasons why most campaigns PPC does not get the results you want is that you also have many keywords. According to the Digital Marketing Institute, the average PPC campaign generates all of your sales with just 12% of your keywords. Therefore, avoid overloading your keywords. Instead, your goal should be to improve the Quality Score of your keywords. 

Create a list of negative keywords 

Negative keywords can save you a large part of your campaign budget by preventing inappropriate searches from triggering your ads. These keywords will help you avoid unwanted traffic to your bank. For example, if you only use iPhone but your ads are showing on iPod, iWatch, and others, consider adding these keywords to your negative keyword list. 

Use Remarketing 

A high bounce rate is a common tool used by agencies offering PPC marketing services. Remarketing is an ideal way to capitalize on missed opportunities. You can use it to regain the attention of stakeholders who are still in the awareness phase. With remarketing, you can serve targeted ads to users who have already viewed your products or services. 

There are many ways to increase your remarketing performance to increase your conversion rates and your return on investment. For example, you can test different lead magnets, work with famous influencers in your particular niche, and much more. 

Optimize your campaigns for mobile users 

Today, around 45.12% of the world’s population is using a smartphone, hence, you cannot neglect mobile users when creating your PPC campaign. Make sure your landing pages are mobile-friendly so you can get the most out of your campaign. Pay more attention to abbreviated keywords, as mobile device users do not prefer to type in long searches. You ought to also look for ways to reduce typing. 

Keep track of your PPC campaign 

To ensure that your campaign becomes successful, you ought to monitor it regularly. Some new marketers aren’t ready to dedicate enough time tracking their campaign, which is a major reason why some of their PPC campaigns fail. Don’t forget the importance of constant monitoring, as it can give you valuable information about your campaign’s performance. If you use Google Ads, Google Analytics should be a useful tool for you. 


Regardless of the shape and size of your business, PPC advertising services can help you achieve greater visibility in search engines and increase conversion. However, to make sure your campaign works as planned, there are certain steps you need to take. In this post, we present you with insider tips that are sure to take your marketing campaign to the next level.

5 Reasons Why You Should Use a WordPress Website

One of the questions we are often asked as a WordPress website design company is why should I use WordPress? Isn’t my old site good enough? Why do I have to switch to WordPress website design from another platform? If you are asking yourself these questions, you have come to the right place. In this article, we are going to share 5 main reasons why you should use WordPress website design services.  

One of the most common misconceptions about WordPress is that it is just a blogging platform. It is not. While WordPress started out as a blogging tool, over the years it has grown into a powerful website builder and strong content management system. The best thing about WordPress is that it is easy to use and flexible enough to create different types of websites. That is the main reason why WordPress has become so popular. 

According to a recent survey, WordPress operates 32.3% of all websites on the Internet. Due to its strong features, many of the top brands use WordPress to power their websites, including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more. Let’s take a look at why you should use WordPress website design services to build your website. And also, which WordPress website design company you should opt for.

WordPress is free as in Freedom 

WordPress is a free CMS. It means that you can download, install, use and modify it for free to suit your needs. You can use it to create any type of website. While the WordPress CMS itself is free, you need a domain name and web hosting to install it. And it’s not like since WordPress is free you will have to compromise with quality, trust us, it’s nothing like that. WordPress offers quality and quantity, both, that too for free!

WordPress is SEO compliant 

WordPress is written using high quality standard compliance code and generates semantic markup. In non-geeky terms, this makes Google and other search engines love WordPress. This is the reason why WordPress website design tends to rank higher than others in search engines. WordPress is very SEO friendly by design. You can also use WordPress SEO plugins to further optimize your website. 

WordPress is easy to manage 

WordPress comes with a built-in update management system. This is a great way to update your plugins and themes from your WordPress admin panel. WordPress will also notify you when a new version of WordPress is available so you can update your site with the simple click of a button. 

To keep your data safe from accidents or hackers, you can easily use a WordPress backup plugin to automatically create backups and store them safely in a remote location. You can also manage your WordPress site on the go with the WordPress mobile apps. 

WordPress is safe and secure 

WordPress was developed with security in mind and is considered a very secure platform for operating a website. However, just like in the real world, the Internet can be an unsafe place. There are intruders who want to get their hands on as many pages as possible. To keep your WordPress site safe, there are a few simple things you can do to make it even more secure. For more information, check out our step-by-step WordPress security guide for beginners. 

WordPress can handle different types of media 

WordPress is not limited to just writing text. It comes with a built-in media loader for processing images, audio and video files. WordPress supports oEmbed-enabled websites, which means you can embed YouTube videos, Instagram photos, tweets, and Soundcloud audio by simply pasting the URL into the WordPress post editor. 


We hope this article has answered your question about why you should use WordPress. The best way to really experience the power of WordPress is by using it. Give it a try and let us know what you think. If you’re looking for a WordPress website design company then we at Whitehat Codes can be the perfect fit for you. We offer WordPress website design services at really affordable prices and keep your vision in mind while designing for you. Visit us to know more.

best seo company

Tips to Choose the best SEO company for your business

Choosing a full service and reliable SEO company is not an easy task; and figuring out how to choose the best SEO company, that too a good one is even more difficult. It’s hard to find a company that you trust with something as valuable as your web presence, but there are many great companies out there! 

Now if you are wondering how to choose an SEO company, don’t worry, we’ve got you covered because we have researched some tips to answer your question of how to choose the right and the most reliable SEO company. 

How do businesses select an SEO firm?

According to a WebFx study, there are several aspects that go into answering this question, but a few of them are as follows. These variables were determined by the responses they obtained during their review interview and data gathering process. “What was your selection process, and why did you choose this company to collaborate with?” was one of the questions they asked.

Factor 1: Recommendations and existing relationships

Referrals and previously existing ties were identified by 45 percent of reviewers as a major factor. This makes sense because many businesses are unfamiliar with SEO services and rely on the recommendations of friends and colleagues.

Factor 2: SEO firm expertise and procedures

The second most important element in selecting an SEO firm is the company’s knowledge and methods.

Customer service, thought leadership, staff experience, reporting, and transparency are all part of this. These are all characteristics that, according to 43 percent of reviewers, can help a company succeed for its clientele.

Factor 3: Case studies, client references, and online reviews.

Past performance is closely tied to firm expertise and processes and contains particular data such as case studies, client references, and internet reviews, all of which show previous success. This was cited by 14% of respondents as a deciding factor in their decision.

Are businesses making the correct decisions when it comes to SEO firms?

While digging through their reviews, they discovered that 19 percent of businesses — nearly one in every five — had a bad experience with an SEO service before finding the ideal fit.

This reveals a few things to us:

  • Great firms still have work to do in terms of informing potential clients about what constitutes a successful SEO strategy and partnership. 
  • Businesses must devote more time to screening potential partners based on a variety of criteria in order to identify the best match.
  • To be more specific, organisations who choose an SEO agency largely based on considerations like location, pricing, or culture fit, rather than company knowledge and performance, are not conducting enough due diligence before entering into a relationship.

How do you pick the best SEO firm?

When it comes to selecting an SEO firm, you want to proceed with caution and reasoning. If you rush through the process, you’ll likely end up working with an agency that falls short of your goals, resulting in a miserable experience that doesn’t help you increase traffic, leads, or sales from search.

These 6 tips will teach you how to choose an SEO business (and prevent the scenario described above):

Take a look at SEO agencies’ performance so far 

Performance is important not only for SEO agencies, but also for businesses like yours. People look at what your company has done to see if it can deliver. You should do just the same while choosing an SEO agency. Look at your past performance, whether it’s through portfolio examples, case studies, industry awards, or client testimonials. 

With a specific performance test from an SEO agency, your company can confidently go to a consultation or association. They know that you are choosing a reliable SEO company to help you achieve your business growth goals. 

Ask past or current customers about their experiences 

Next, you want to get in touch with past or current customers. Reading testimonials, as well as in-depth interviews, can help your business understand the customer experience better. You can learn about the strengths and weaknesses of the agency and preview the strategy and reporting process. 

  • How quickly does the agency respond to calls or emails? 
  • Do customers have their own contact person or someone else? 
  • How much time do clients have to review reports and make strategic decisions? 

All of this information can help your business select the best SEO agency for you. It can also make it easier to narrow down the list of options. You can focus your efforts and time on the SEO companies that check off each requirement on your list. 

Get the answers to your questions 

The important step in choosing an SEO company is knowing your potential agencies. Before signing with an SEO agency, you want to know them. Whether you meet in person or virtually, such as via video conference, this meeting can help your team determine if it is the right SEO company for you or not. When meeting with your potential agencies, be sure to make a list of questions to get answers to.

Avoid choosing a “cheap” SEO agency 

Price is important when it comes to SEO agencies and services. You ought to set a budget and find an SEO company within that budget only to maintain a balance between expenses and finances of your company as well. The mistake, however, is that many companies set unrealistic budgets. For example, you see agencies that offer SEO for $ 100 a month and you think that is a fair amount. 

However, the truth is that SEO companies that promote these ultra-low prices often fail to deliver. They deliver unsatisfactory results when it comes to their strategy, for example using copy and paste methods to get non-existent returns. Or they don’t communicate with their team. Again, that lack of service results in a terrible customer experience and a return. 

With SEO, you get what you pay for, so you need a realistic budget. Educate your business on SEO pricing. Then you can set a manageable monthly budget for SEO services. For reference, businesses spend an average of $ 750-2000 per month, although that number can vary based on their strategy, business size, and more. 

Don’t look for local SEO companies only 

Working with a local SEO agency is an advantage in choosing a good SEO company. However, when it comes to what to look for in an SEO company, the location of your agency shouldn’t be your number one factor. You want to prefer experience, performance, and customer experience over location, as this will have the biggest impact on the quality of your service. 

Limiting yourself to a small area can prevent your business from getting the results you want. If your competition, for example, teams up with an experienced agency based in another state while you go with a local but inexperienced firm, your company and website may struggle to rank at the top of valuable search results. That means you’ll have less money, sales, and leads, while your competitor will have more.

Even if you hire a non-local SEO firm, they will frequently strive to bridge the gap. They may, for example, travel to see your staff in person on occasion. Alternatively, they might use video conferencing or phone conversations to have a more personal conversation with your team.

Don’t choose a Blackhat SEO Agency 

Your company (and your executives) want results. However, SEO does not provide instant results. In most cases, the return will take three to six months. This feature can lead to frustration and smart companies falling in love with blackhat’s SEO strategies. 

Blackhat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use blackhat approaches to quickly rank in search results, you’ll quickly get out of page one. Worse still, Google can even prevent your website from reappearing in search results. This means that people cannot find your business website using the world’s largest search engine. 

You don’t want that, so you should focus on established Whitehat SEO agencies. These companies use best practices and ethical strategies to help your business rank in search results. In most cases, cheap SEO services and blackhat SEO agencies go hand in hand.


At last but not the least, make sure you’re at ease with the agency as well. You want to feel comfortable asking questions, expressing concerns, and so on. If you don’t, you can have trouble forming a long-term alliance, which is important because SEO is a long-term, continuous approach.

We hope this blog might’ve helped you in figuring out how to choose an SEO company that can assist you and your business in the world of SEO. We at Whitehat Codes certainly fulfill all the requirements which we just mentioned above. We are a team of highly skilled individuals with excellent skills in WordPress and web development, SEO and content writing services and much more. 

You can check out our website to go through some of our previous works, and to know more about us and our services.

How to make your wordpress site SEO friendly?

As a WordPress site owner, you want to make your site SEO friendly so that it ranks higher in the search engines. You might be wondering about how to make your WordPress site SEO friendly. Higher rankings on Google and other major search engines will increase your blog visibility and you will get more organic traffic.   

We’re not even talking about low traffic. According to Search Engine Journal, sites listed on the first page of Google search results get 91. 5% of the traffic share for the keyword or phrase. The first result alone obtains 32. 5% of this traffic.    

How to make your WordPress site SEO friendly?

Although there is no magic trick as such to fool around with Google’s algorithm, there are a few steps you can take to optimize your code, formatting, and content so that search engines can easily find and index your blog. These steps are – 

Step 1: Choose a managed hosting service  

Since site speed, page load times, and security all affect SEO, managed hosting can help streamline the optimization process. Once you have chosen a hosting service, we recommend that you choose a reliable and successful hosting provider.   

Step 2: Select a WordPress Theme that is SEO Optimized  

Did you know that mobile devices accounted for 60% of organic search engine visits this year? Responsive theme to optimize your site for desktop and mobile devices. You will also need to consider the code and design of a theme when making your selection. A code made in poor manner or use of a theme that is loaded with features can simply slow down your site, which will negatively impact visitor experience and search rankings.   

Step 3: Update permalink settings  

With one click, you can change the permalink structure to include the keywords you are targeting in your post. Keep them updated and hence make your site SEO friendly. First of all, make sure that they are properly sized and compressed to maintain the speed and performance of your site. Secondly, make sure they include alt text as alt text would increase the accessibility of your content to visually impaired readers and even those readers using devices with low bandwidth connections.   

Step 4: Create XML sitemaps 

XML sitemaps are those files that list every page of your website so that the search engines can easily find, crawl, and index your content. You can create a sitemap manually, but the process requires code. Otherwise, there are plenty of sitemap plugins you can install to do the job for you.   

Step 5: Optimize page titles and meta descriptions  

Page titles & meta descriptions are undoubtedly two important factors for SEO. In addition to your URLs, they tell readers what they can expect to learn by clicking on your article or page in the Search Engine Results Pages (SERPs). They also help search engine bots determine the relevance of your content and match it to search queries. 

Step 6: Optimize your images  

Optimizing your images is a two-part process. First of all, make sure that they are properly sized and compressed to maintain the speed and performance of your site. You can do this manually or use an image optimization plugin like Insanity. Then make sure they include alt text. Alt text also makes your content more accessible to visually impaired readers or readers using devices with low bandwidth connections.   

Step 7: Provide links to related content  

Internal links are essential for onpage SEO. By linking your related content, you are helping search engines find all the content you have on a particular topic. This would enhance your chances of ranking for the keywords associated with that topic. By linking to other useful articles and pages, you will also give your visitors better experiences and convince them to stay on your site longer.   

Step 8: Organize Your Content with Categories and Tags  

One more way you can opt to help site engines and readers understand your site structure is to use categories and tags to organize your content. With categories, you can separate your pages and posts into larger categories, so you can be more specific with tags. Using these taxonomies will also help visitors find the content they are looking for quickly and help search engines understand the structure of your site.   


We hope the built-in WordPress features or plugins described above would have answered your query of how to make your WordPress site SEO friendly. It will increase your chances of ranking on search engines and getting more organic traffic. If you want to make your site SEO friendly then we recommend you to opt for our skilled team of SEO experts to achieve your desired results.

Important SEO ranking factors in 2022

SEO ranking factors continue to change, and it can be difficult to catch up with the latest development. But if you want to go to the top of your Google ranking, you should know about them. A high-ranked site gets more traffic over time, and means more potential customers and sells. If there is no SEO, the search engine will gain your site and will not do anything with all your efforts. 

Following is a list of the top latest SEO ranking factors 2022. They are –

The secure and accessible website 

Undoubtedly, the first of our SEO ranking factors has to do with having the URL of the right kind. To be precise, that’s a URL that Google’s bots can easily reach and crawl. In other words, Google must visit the URL and look at the contents of the page to see the contents of the page and understand what the page is about.

Back in 2014, Google suggested that all sites transition from HTTP to HTTPS; a modification that encrypted connections between internet systems (servers and browsers) and increased the security of users’ information such as credit card numbers or passwords. Despite the fact that this shift occurred several years ago, some websites still use HTTP, which can have a significant influence on their SEO rankings.

Google wants its customers to feel safe while viewing websites from their search results, and it will penalise websites that look to put their users at risk of being hacked. 

HTTPS is also important for user experience, as sites without it are frequently reported by browsers such as Chrome. Users are frequently greeted with a ‘warning’ page informing them that the site is not encrypted and that using it may represent a danger, which is likely to deter them. Another thing to keep in mind is that any links to or from your website should be HTTPS to show Google that your material is secure.

Page speed

The speeds are cited as one of the many years of SEO ranking factors. Google wants to improve the web user experience and accelerate web pages. Google has announced the search engine algorithm update that focused on the speed of the mobile page that has begun to affect the site as of July 2018. If your site is not loaded fast on your mobile device, it can be penalised. 

Page loading speed is crucial in SEO ranking since it pertains to user experience – search engines want to ensure that their users have a positive experience. Load speed can be a major source of frustration for consumers, especially if they suffer poor load times throughout the website.

Slow pages also have an impact on crawlers’ ability to crawl all of your website’s pages, which can eventually lead to a decrease in search visibility because not all sites will be assessed. A good website loading speed is generally anything less than 3 seconds, with ecommerce sites being slightly faster at less than 2 seconds. Google provides a report called Core Web Vitals that assists you in identifying and correcting poor user experiences on your website.

Mobile friendliness 

Mobile friendliness is another important SEO ranking factor.  More people use mobile devices to use mobile devices instead of accessing the web, but Google has changed how to rank search results. 

Domain age, URL and Authority 

Did you know that about 60% of the site with the best Google search rating is 3 years or more? The one million pages of Ahrefs studies suggest that there are few sites less than a year to achieve their rankings. If you have your site for a while and optimize it with this article, it is already advantageous.  

Optimized content 

The Google search algorithm is based on keywords. These are used when words and phrases look for information. They are also words and phrases that explain the topics of your site. Ideally, they coincide. Therefore, it is important to use keywords in content. 

Fresh and High quality content

Google Freshness Algorithm is a real game changer. The first extended algorithm in June 2010 has had a powerful impact in recent years. It may be a huge update to the previous article using a lot of old-ranked content. Google seems to be something biased to the new content because it prioritizes and confirms that at least some SERP functions are updated.  

Content is vital for SEO ranking because it is what attracts search engines to accurately index your pages and help rank your website higher. Google assesses content quality by examining a page’s content and structure, taking into account characteristics like as incoming and outgoing links, keyword relevancy, and usability. High-quality content is well-structured, engaging, and offers readers with value and relevant information by answering any queries they may have about what they look for.


One of the most important Google Ranking factors aims to provide the most relevant and useful results to better understand the user’s intention behind the search query. The rankbrain uses the machine learning machine to understand the relevance of the complex search and the specific topics at the same time that the user considers how the user behaves to the exact set of search results. Therefore, users and the most successful search results are rewarded with higher rankings. 


Backlink is one of the most solid ranking signals in Google’s search algorithm. The more links of multiple high performance domains, the better your possibility is well classified for the best keywords. A person of online marketing in charge must pay attention to the latest updates, such as “Penguin 4.0”, and should pay attention to a site with cleaned and filtered sites with backlinks of low-quality. 

Core Web Vitals

Previously announced in May 2021, but was postponed by Mid-june, with a full rollout in August 2021, sites with good Loading, Interactivity and Visual Stability measured with the Largest Contentful Paint, First Input Delay and Cumulative Layout Shift metrics accordingly.  

Schema Markup 

Schema markup is a type of microdata that generates a more detailed description (or rich snippet) that displays in search results, which can help your website rank higher and achieve more conversions. Schema markup, according to Neil Patel, is a virtual business card that, when applied to a website, allows users to see in SERPs what a website is about, where they are, what they do, and so on.

According to research, adding schema markup to a website can increase its rankings by an average of four positions. SEO will go locally in a big way, so if you think Google is highly classified, this is an important ranking factor, especially for small business SEO. The schema marking code helps the search engine better understand specific text, such as address, phone number, recipes, review and more.


We hope this article has helped you in understanding how important the role SEO ranking factors 2022 plays in the performance of your website and online business. If you’re looking to hire a company to offer you with it’s SEO services then we at Whitehat Codes will be glad to provide you with them. We are known for our SEO services, content marketing services, WordPress development and much more. You can visit our website to know more about us and our services.