10 Important SEO ranking factors in 2021

SEO ranking factors continue to change, and it can be difficult to catch up with the latest development. But if you want to go to the top of your Google ranking, you should know about them. A high-ranked site gets more traffic over time, and means more potential customers and sells. If there is no SEO, the search engine will gain your site and will not do anything with all your efforts. 

Following are the top latest ranking factors of SEO for the year 2021. They are –

The secure and accessible website 

Undoubtedly, the first of our SEO ranking factors has to do with having the URL of the right kind. To be precise, that’s a URL that Google’s bots can easily reach and crawl. In other words, Google must visit the URL and look at the contents of the page to see the contents of the page and understand what the page is about.

Page speed (including the speed of the mobile page) 

The speeds are cited as one of the many years of SEO ranking factors. Google wants to improve the web user experience and accelerate web pages. Google has announced the search engine algorithm update that focused on the speed of the mobile page that has begun to affect the site as of July 2018. If your site is not loaded fast on your mobile device, it can be penalised. 

Mobile friendliness 

Mobile friendliness is another important SEO ranking factor.  More people use mobile devices to use mobile devices instead of accessing the web, but Google has changed how to rank search results. 

Domain age, URL and Authority 

Did you know that about 60% of the site with the best Google search rating is 3 years or more? The one million pages of Ahrefs studies suggest that there are few sites less than a year to achieve their rankings. If you have your site for a while and optimize it with this article, it is already advantageous.  

Optimized content 

The Google search algorithm is based on keywords. These are used when words and phrases look for information. They are also words and phrases that explain the topics of your site. Ideally, they coincide. Therefore, it is important to use keywords in content. 


Google Freshness Algorithm is a real game changer. The first extended algorithm in June 2010 has had a powerful impact in recent years. It may be a huge update to the previous article using a lot of old-ranked content. Google seems to be something biased to the new content because it prioritizes and confirms that at least some SERP functions are updated.  


One of the most important Google Ranking factors aims to provide the most relevant and useful results to better understand the user’s intention behind the search query. The rankbrain uses the machine learning machine to understand the relevance of the complex search and the specific topics at the same time that the user considers how the user behaves to the exact set of search results. Therefore, users and the most successful search results are rewarded with higher rankings. 


Backlink is one of the most solid ranking signals in Google’s search algorithm. The more links of multiple high performance domains, the better your possibility is well classified for the best keywords. A person of online marketing in charge must pay attention to the latest updates, such as “Penguin 4.0”, and should pay attention to a site with cleaned and filtered sites with backlinks of low-quality. 

Core Web Vitals

Previously announced in May 2021, but was postponed by Mid-june, with a full rollout in August 2021, sites with good Loading, Interactivity and Visual Stability measured with the Largest Contentful Paint, First Input Delay and Cumulative Layout Shift metrics accordingly.  

Schema Markup 

SEO will go locally in a big way, so if you think Google is highly classified, this is an important ranking factor, especially for small business SEO. The schema marking code helps the search engine better understand specific text, such as address, phone number, recipes, review and more.


SEO ranking factors play an important role in performance of your website and online business. If you’re looking to hire a company to offer you with it’s SEO services then we at Whitehat Codes will be glad to provide you with them. We are known for our SEO services, content marketing services, WordPress development and much more. You can visit our website to know more about us and our services.

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