Archive for category: Digital Marketing

What is Google MUM? 

Google’s Multitask Unified Model (MUM) is a new technology used to answer complex questions that do not have a direct answer. Google MUM is an artificial intelligence tool designed to simplify the way people search online. This new Google algorithm update is designed to understand the comparisons implicit in search queries (the example Google gave in the keynote is how to prepare for a hike in two different mountains) and provide the most appropriate answers. 

Google MUM Features 

The Multitask Unified Model is both multitasking and multimodal: this means that it can connect information to users in a new way, and it can also understand information of different formats, like web pages, images, etc. 

This Google algorithm update represents the extraordinary evolution of BERT—less than two years ago, which was described as “the greatest advance of the last five years and one of the greatest advances in the history of research”, because it contains “a thousand times the number of nodes or Decision points in the neural network, the project relies on nerve junctions in the human brain “and” training using scanned data from the open network to remove low-quality content. ” 

Language can be a significant barrier to information. MUM can transfer knowledge through language to break these limits, because it can learn and help obtain this information from resources written in languages ​​other than the language in which we write the research. 

What is Google MUM for? 

Google MUM helps solve a common challenge that search engine users face: “having to type a lot of queries and do a lot of searches to get the answers you need.” 

As Senior Vice – President Prabhakar Raghavan noted, Google’s mission is to “make information more accessible and useful to everyone,” and advances in artificial intelligence “push the boundaries of what Google products can do.” In the past two decades, our goal has been “not only to better understand information on the Internet but also to better understand the world, because when we understand information, we can make it more useful. 

By learning a new and complex subject, caregivers seek reliable information about the COVID vaccine or parents are looking for the best way to go home. ” 

MUM can make SEO obsolete 

BERT was the first milestone on the road to change search engines from matching keywords to explaining the context of words in sentences. Before Google MUM, BERT changed the rules of the SEO game. Google recognizes that there is no other way to optimize for BERT other than optimization for users. BERT reduces the impact of keywords on page ranking. The system now mainly focuses on whether the web page responds to the user’s query, even if the exact keyword is missing. 

Google MUM can completely change the search engine, making the concept of SEO obsolete. People don’t search the page directly, they just ask MUM a question, and MUM will do the job like a human personal assistant. Keywords are irrelevant. When Google MUM can understand natural language, why do we force ourselves to write queries in “keyword” language? 

Of course, keywords are still important in the sense that the query still contains keywords, but they no longer help rank the web page better. There is no idea how to optimize the content for Google MUM. There will be no direct way to play with the search engines. People will always stop writing articles for algorithms and instead write articles for people. 

Final Thoughts 

The power of this Google algorithm update—Google MUM, lies in its multilingual, multitasking, and most importantly, multimodal capabilities. It will completely change the search engine and may increase the impact of BERT in future. Every time there is a Google algorithm update, SEO experts must make adjustments. 

If you’re new to this field or are willing to modify your website according to this new update, but don’t know what to do and how to do it, then let us help you. We at Whitehat Codes are a team of specialists and have years of experience in providing SEO services. We try to keep our pace with changing algorithms and give our best to our clients. You can visit our website to know more about us and our services.

A mobile-friendly website is a terrific approach to win the respect and loyalty of a large number of mobile device users. When compared to prior years’ numbers, we can detect a significant increase in the use of mobile devices. It’s only natural, given that mobile devices are essentially little computers with Internet access that are always within reach. As a result, a mobile-friendly website is a must-have for you. 

This article includes broad information and critical considerations for senior executives and marketing/communications employees regarding the necessity of mobile compatibility for a number of businesses. It also features Google’s mobile-friendly test, which will tell you whether your site is mobile-friendly right away. We’ll also see why you need to hire SEO services to get this job done.

The Emerging Need

Most of us have known for a long time that people all around the world are increasingly using a variety of gadgets to access the internet. It’s no longer safe to assume that a visitor to your company’s website will be using a desktop or laptop computer; there’s a significant possibility she’ll be using a tablet or a smartphone instead.

Traditional websites, even those created just a few years ago, were rarely structured for mobile display and do not render properly on today’s current devices. While some sectors have been quick to respond by converting their company websites to mobile-friendly forms, many decision-makers are still unaware that this is a significant issue that can have an impact on their bottom line.

What does it mean to have a mobile-optimized website?

In general, a mobile-optimized website is one that is optimised for use on smaller displays, such as iPhones and Android smartphones, as well as intermediate-sized tablets. Mobile-optimized websites adjust to the smaller screen size and format the information and interface in a mobile-friendly manner, including:

• Text that is larger and easier to read
• Navigation that is compatible with mobile devices
• Buttons and page components that are touch-friendly
• Improved download speed

Websites are an important part of today’s business because they provide information about your company and your field of practice. Your website lays the foundation for your relationship with your customers until you inspire them to take action. But that means your website needs to appeal to clients based on how they use it. You may have a beautiful and dynamic desktop website, but unless the website wireframe is mobile-friendly, you’re missing out on an important part of your online presence. 

Mobile Technology Today 

In a technology-driven world, mobile Internet traffic increases desktop traffic by approximately 3% per year. Desktops and laptops are used at home and at work, and most people use mobile devices on the move. People of all ages used their smartphones and tablets to work online, search social media and read the news. 

Continuous access to content has created a society that demands information instantly on the go. As a result, many websites have been tuned to create mobile-friendly formats, allowing website visitors to use their existing computer sitting on their desk, or use their tablet while commuting. You can use your mobile phone for shopping to get what you need on the weekend while lying on your couch!

What Are the Signs That Your Company’s Website Is Mobile-Friendly?

In general, you’ll be able to tell if your website is mobile-friendly if it scales to show content and navigation in a way that’s optimal for use on smaller displays. If you’re not sure, Google has a Mobile-Friendly Test that you can use to see if your site passes or fails the test. Simply enter your URL and Google will tell you whether your site passes or fails the test. 

If it passes, you’re good to go; if it doesn’t, you should consider switching your site to a mobile-friendly style as soon as possible. If you’re new to it and don’t know how to do it or maybe you don’t have enough time for it, you can hire a company to offer it’s mobile optimization and SEO services to you.

Why Do You Need a Mobile Friendly Website?

Mobile Friendly Websites are no longer just for a small number of users. It is needed for the way people today are using mobile technology. But it’s more than just about accessing mobile devices. There are several reasons why a mobile-friendly site is a good idea for you. Understanding the following reasons can help highlight the value of this approach to your company’s business goals. 

Users want mobile access

People are using their desktops for work or personal reasons, but chances are they’re using mobile devices. People are expecting to be able to find anything on mobile devices, such as desktop computers, that are very accustomed to instant access to information. Without a mobile-friendly website, leads won’t be able to easily access information about your company from their mobile device. 

Make it easy for potential customers to contact you

Websites for mobile provide visitors to the website with the ability to immediately contact them using an easy-to-click button (phone or email). Google’s most important algorithms prioritize mobile-friendly sites. Google knows that most people are online using their mobile devices, so they want their search results to match the search needs of the vast majority of users. 

Optimize your website for mobile-friendly use 

Optimization of your website in terms of format and content : if SEO content is more effective and potential customers use keywords and phrases when searching, your site will be in search results to occupy a higher ranking. Whether your potential customers search on your desktop or on mobile, mobile-friendly websites can help Google happily improve your site’s rankings. 

Mobile friendly content can be shared more 

Sharing is an important way to disseminate information. From social media links to text messages, websites, friends and family, people want to share what they see and love. However, if it’s not a mobile-friendly website, desktop to mobile sharing will not work properly. Even if the client wants to share the information with others, the information the new client gets is not in a format that can appeal to them and it may not take long to save the link for reading on the desktop.

Stay competitive

Competitors, especially those with successful internet marketing programs, have already integrated their mobile websites. If you want to go accordingly, keep busy. Whether you’re redesigning your site to look more appealing to your target population or leveraging mobile technology in the form of your site, mobile-friendly websites are an important part of a successful online business. 

Wider reach

Having a mobile-friendly site means that you can communicate with the majority of your target audience, as more people use the Internet on mobile devices than on desktops. Modifying your site for your mobile device allows you to share information with your customers and achieve your company’s business goals and website metric goals.

What Does It Take to Make a mobile-optimized website?

Converting your website to a mobile-friendly format will involve some effort if it is not currently optimised for mobile browsing. Unfortunately, there isn’t a simple button you can press to make your site mobile-friendly right now. If your present website is well-designed, well-coded, and uses a database-driven content management system (CMS), upgrading your existing page templates may be all that is required. 

In other circumstances, your site will require more substantial development and will need to be rebuilt. In either instance, you can keep your current design scheme and content, or if you’ve been considering a redesign in the first place, combining a design upgrade with a mobile-friendly update is a cost-effective way to improve your organization’s complete web presence in one fell swoop.

The two most frequent methods to mobile websites are to create a separate mobile site that is designed for handheld devices or to develop your main site in a “responsive design” that scales to any screen size. While there are some circumstances when having a distinct mobile site makes sense, responsive design is becoming the new standard. 

Developing a single website that spans across all devices – from desktop to tablet and portable – may be more time consuming in the beginning, but the increased efficiency of managing a single site rather than two is evident over time.

Whitehat Codes

We at Whitehat Codes have an outstanding team of WordPress experts in India. We aim to build 100+ websites so far and provide the best WordPress development services in India. Apart from the creation of the WordPress website, our team also assists in providing the necessary procedures for the maintenance of the website and services like website wireframe as well. 

Our WordPress experts support new WordPress tutorials through their blog. We design with your vision in mind to keep your website up to date at all times. So in case you’re looking for an experienced to help you in WordPress design & development and other stuff like website wireframe, SEO services, content marketing, that too, all under one single roof—We might be the perfect pick for you!

If you are reading this blog because you were pondering upon the question “how to pick an SEO company” then, Congratulations! Your SEO journey has just begun. Knowing the benefits of an effective SEO campaign is the first step to success. That means you have done your homework and that’s a great thing. 

How do we know? 

That’s quite easy to predict as you are looking for advice on choosing an SEO agency and it simply shows that you understand that SEO is a full time job. 

It takes dedication, resources, and ongoing review to ensure efforts produce world-class results. And all of these responsibilities can keep you from doing what you love best to run your business. Handing over the task of sort of tiresome SEO to professionals can help your business in reaching greater heights. 

They are also experts in this digital campaign. Hence, they keep you and your business up to date with the latest trends. This ensures that an effective strategy is developed to produce the most appropriate results specific to your brand. 

We all agree upon the fact that hiring a specialist for SEO is probably the best thing to do, but the big question is, which SEO agency should you work with? If you are pondering upon which company to choose, you are not alone. The internet is literally flooded with self-claimed top SEO companies, so how do you know which one is the best for you? 

 Also, choosing an SEO agency is serious business. Entering into a contract with an SEO agency is rightly said as the beginning of a long-term relationship. And as with all other successful relationships, they must be able to trust each other.  

How to find the best SEO company for your business? 

So you can’t just pick a name that looks good enough. You need to do your research and keep your eyes open to get the answer to your question of “how to pick an SEO company“. Here are ten tips on how to go in the right direction and pick the best SEO company in USA for your business.

 Define Your SEO Goals 

 Take a look at the services each agency offers. Which of them fits your goals? This will help you narrow your search and select the best and most reliable SEO company for your needs. Determine what areas of your online presence you need to work on. So start with a competitive digital marketing analysis. Do you need a new website or are you just tweaking your current SEO tactics? 

 For example, when a business decides it needs a new website, it needs to know how. WordPress is currently a popular option. However, before deciding on a WordPress theme, you should consider the following factors: 

•  Load speed 
•  Device compatibility 
•  Browser performance 
•  Plugin integrations 
•  SEO support 
•  Ease of customization 
•  Update availability 

But just a website design is not enough to make your brand profitable and hence, you will need some additional help from the SEO company. So choose a theme that will facilitate your efforts. 

Gather all relevant information 

Can the company support its claims with facts? For this, what you really need is an unbiased opinion about the SEO agency. There is a ton of data to look at, like: Online reviews, case studies, and client testimonials. And you should try to read them all, beginning with the most recent ones. This is a relevant indicator of how far the company is in current SEO trends. 

Start by searching for it on Google and Yelp. And since each industry has unique modules and different consumer expectations, you need to do your research. A reputable agency will be happy to provide you with all the information you need. 

Identify the techniques they use 

To get evidence of an agency’s effectiveness, ask about the top numbers for SEO performance indicators. 

Even if they cannot provide all the information due to client confidentiality clauses, they can provide evidence of how well they are doing their job. Lastly, the ones that are professional and reliable SEO companies often track and measure campaign results. This allows them to refine strategies to achieve optimal results. 

Top SEO metrics to track are: 

•  Rankings 
•  Leads & Sales 
•  Organic Traffic 
•  Keyword Rankings 
•  Backlinks 
•  Bounce Rate 
•  Pages Per Session 
•  Average Page Load Time 
•  Click Through Rate ( CTR) 

 Visit SEO Company 

As mentioned above, it is a relationship. So meet the people involved. Talking to them on the phone is one thing, but meeting the team face-to-face is quite another. This will give you an idea of ​​the people involved. 

This is basically an opportunity for you to get in touch with the entire team who will be handling the SEO task for you. Both the parties should be able to understand each other from the beginning. Putting all members on the same page from the beginning saves time and resources. Also, in this part, the agency will walk you through some of their tactics. Not only does it bring your passion and creativity to the table, it also shows your attitude towards you and your company. 

Know your budget 

Always consider your budget before investing in an SEO agency. How much can you spend? 

A non-competitive local service campaign can cost a few hundred dollars a month, while a more aggressive national competitive product can cost thousands. Do you have the means to provide long-term support for your SEO campaign? Everyone knows and accepts it, that budget is definitely an important factor before choosing an SEO agency. You need to research SEO packages that fit your budget.

Beware of SEO guarantees. 

It is one thing to show positive results and quite another to guarantee certain results. Be suspicious of an SEO company guaranteeing them, as there is no way to accurately predict a website’s SERPs. 

While SEO agencies have a good idea of ​​how to get the best results, Google’s algorithms are constantly changing. Therefore, the experience and number of years an agency has in business are critical factors in the effectiveness of an agency’s strategies. 

Think Beyond SEO 

It’s great that you take SEO seriously. But think about the big picture. What else does your website need to stay one step ahead of the competition? Above all, focus on how to increase revenue with actual sales and conversions. 

Many SEO agencies offer advanced SEO campaigns. You should choose one with enough knowledge and experience to help your brand grow. To do this, you need to ask about conversion rate optimization and AB testing. 

Avoid choosing a “cheap” SEO agency 

Price is important when it comes to SEO agencies and services. You ought to set a budget and find an SEO company within that budget only to maintain a balance between expenses and finances of your company as well. The mistake, however, is that many companies set unrealistic budgets. For example, you see agencies that offer SEO for $ 100 a month and you think that is a fair amount. 

However, the truth is that SEO companies that promote these ultra-low prices and claim themselves to be the “best SEO company in USA” or “reliable SEO company” often fail to deliver. They deliver unsatisfactory results when it comes to their strategy, for example using copy and paste methods to get non-existent returns. Or they don’t communicate with their team. Again, that lack of service results in a terrible customer experience and a return. 

With SEO, you get what you pay for, so you need a realistic budget. Educate your business on SEO pricing. Then you can set a manageable monthly budget for SEO services. For reference, businesses spend an average of $ 750-2000 per month, although that number can vary based on their strategy, business size, and more. 

Don’t look for local SEO companies only 

Working with a local SEO agency is an advantage in choosing a good SEO company. However, when it comes to what to look for in an SEO company, the location of your agency shouldn’t be your number one factor. You want to prefer experience, performance, and customer experience over location, as this will have the biggest impact on the quality of your service. Limiting yourself to a small area can prevent your business from getting the results you want. 

Don’t choose a Blackhat SEO Agency 

Your company (and your executives) want results. However, SEO does not provide instant results. In most cases, the return will take three to six months. This feature can lead to frustration and smart companies falling in love with blackhat’s SEO strategies. 

Blackhat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use blackhat approaches to quickly rank in search results, you’ll quickly get out of page one. Worse still, Google can even prevent your website from reappearing in search results. This means that people cannot find your business website using the world’s largest search engine. 

You don’t want that, so you should focus on established Whitehat SEO agencies. These companies use best practices and ethical strategies to help your business rank in search results. In most cases, cheap SEO services and blackhat SEO agencies go hand in hand.

A Final Thought 

 Remember that SEO is a complex process. Includes many details and nuances. However, they all have the same goal: to make your website easier for search engines to understand, increase online visibility, and make your website more user-friendly. 

There are other types of SEO depending on the size of your business. For example, a B2B SEO agency can help you tailor strategies for your business so that you can take advantage of SEO. It can help you outperform your competitors, get more leads, increase sales, maintain more market share in your industry, and take ROI to the next level. 

Conclusion 

SEO is a valuable investment that should not be passed off as technical jargon. It’s more of something to start with sooner rather than later. In fact, consider this the ideal opportunity to increase your brand awareness and equity. With the right campaign, your website can get both quantitative and qualitative visits. 

 If your marketing budget allows it, hiring a reliable SEO company is a great way to grow your business. But finding the best one is undoubtedly the toughest part. You want to work with a team of experts who are as responsible for the success of your business as you are. They trust that they are building the right image for their brand. 

We hope this blog would have helped you in finding the answer to your question of “how to pick an SEO company” and now it’s the time to choose the best SEO company in USA for your success.

Regardless of whether you’re simply beginning with content digital marketing or you’ve been utilizing a similar methodology for some time, it never hurts to return to your content marketing strategy — to ensure its state-of-the-art, imaginative, and drawing in for your possibilities and clients, regardless of when or how they mean to buy. 

The initial step to getting a decisive advantage over the competitors — and effectively captivating your crowd — is to have a strong, savvy content marketing strategy in place. If you’re experiencing difficulty anticipating the forthcoming year or need some new strategies to remember for your arrangement, read on. 

In this post, we’ll plunge into what content marketing strategy is, the reason your business needs a content marketing strategy, what steps you need to take to make your unique strategy and should you opt for a company specialised in content marketing services?

What is content strategy? 

A content marketing strategy is a process that takes your business objectives, and afterward utilizes content as an essential way to accomplish those objectives. For example, your business objectives may incorporate expanding brand attention (to eventually drive more income) — to accomplish this objective, you may execute a content system that spotlights on SEO to build site visibility on the SERPs and direct people to your product or services

How to make a Content Marketing Strategy ?

Now let’s jump in to see the particulars of how to make a content digital marketing strategy. 

1. Characterize your objective. 

What’s your target for fostering a content marketing strategy? For what reason would you like to deliver content and make a content marketing strategy? Know your objectives before you start planning, and you’ll make some simpler ideas figuring out what’s best for your system. 

2. Direct persona research. 

To foster an effective plan, you need to plainly characterize your content’s intended interest group — otherwise called your buyer persona. This is particularly significant for the individuals who are beginning or are new to marketing. By knowing your intended interest group, you can deliver more significant and important content that they’ll need to pursue and change over on. 

3. Run a content review. 

A great many people begin with blog entries, yet assuming you need to wander out and have a go at delivering other content pieces, consider which ones you need to make. 

In case you’ve been doing business for some time, survey your content marketing endeavors and the outcomes from it somewhat recently by running a content review. Sort out what you can do another way in the forthcoming year and put forward new objectives to reach. This moment is an extraordinary opportunity to adjust your group’s objectives to the remainder of your association’s objectives. 

4. Pick a CMS

Have a framework set up where you can make, oversee, and track your content, also called a content management system (CMS). A couple of imperative pieces of content management incorporate content creation, content publication, and content analysis. 

5. Conceptualize content thoughts. 

At this stage, it’s an ideal opportunity to fire thinking of thoughts for your next content task. There are various types of content marketing services out there and you’ve to conceptualize your content accordingly.

6. Figure out which kinds of content you need to make. 

There are an assortment of choices out there for content you can make. All you have to do is pick a kind of content, that means pick a particular niche or genre in which you want your content to be written and reach to your visitors.

7. Publish and manage your content. 

Your digital marketing strategy ought to go past the sorts of content you’ll make — it ought to likewise cover how you’ll put together your content. With the assistance of an article schedule, you’ll be destined for success for publishing a well-balanced and various content libraries on your site. Then, at that point, make an online media content schedule so you can advance and deal with your content on different destinations. 

Conclusion

At the point when you’re prepared for additional thoughts, there are plenty of various content types to broaden your content marketing. It requires some investment, association, and innovation to grow an effective content marketing strategy. Well, it’s not necessary that you might be an expert in these tasks and taking up all these responsibilities single-handedly can surely be overwhelming and tiring.

So in such a case, it’s a good idea to opt for a company that specialises in the field of content marketing services. We at Whitehat Codes offer some amazing services. So be it your Content Marketing Strategy, or simply just SEO services, or maybe WordPress development or UI/UX designing—We Do It All. 

Yes! You read it right! So what’re you waiting for? Contact us and get your desired results now!