The Importance of Having a Mobile-Friendly Website
A mobile-friendly website is a terrific approach to win the respect and loyalty of a large number of mobile device users. When compared to prior years’ numbers, we can detect a significant increase in the use of mobile devices. It’s only natural, given that mobile devices are essentially little computers with Internet access that are always within reach. As a result, a mobile-friendly website is a must-have for you.
This article includes broad information and critical considerations for senior executives and marketing/communications employees regarding the necessity of mobile compatibility for a number of businesses. It also features Google’s mobile-friendly test, which will tell you whether your site is mobile-friendly right away. We’ll also see why you need to hire SEO services to get this job done.
The Emerging Need
Most of us have known for a long time that people all around the world are increasingly using a variety of gadgets to access the internet. It’s no longer safe to assume that a visitor to your company’s website will be using a desktop or laptop computer; there’s a significant possibility she’ll be using a tablet or a smartphone instead.
Traditional websites, even those created just a few years ago, were rarely structured for mobile display and do not render properly on today’s current devices. While some sectors have been quick to respond by converting their company websites to mobile-friendly forms, many decision-makers are still unaware that this is a significant issue that can have an impact on their bottom line.
What does it mean to have a mobile-optimized website?
In general, a mobile-optimized website is one that is optimised for use on smaller displays, such as iPhones and Android smartphones, as well as intermediate-sized tablets. Mobile-optimized websites adjust to the smaller screen size and format the information and interface in a mobile-friendly manner, including:
- Text that is larger and easier to read
- Navigation that is compatible with mobile devices
- Buttons and page components that are touch-friendly
- Improved download speed
Websites are an important part of today’s business because they provide information about your company and your field of practice. Your website lays the foundation for your relationship with your customers until you inspire them to take action. But that means your website needs to appeal to clients based on how they use it. You may have a beautiful and dynamic desktop website, but unless the website wireframe is mobile-friendly, you’re missing out on an important part of your online presence.
Mobile Technology Today
In a technology-driven world, mobile Internet traffic increases desktop traffic by approximately 3% per year. Desktops and laptops are used at home and at work, and most people use mobile devices on the move. People of all ages used their smartphones and tablets to work online, search social media and read the news.
Continuous access to content has created a society that demands information instantly on the go. As a result, many websites have been tuned to create mobile-friendly formats, allowing website visitors to use their existing computer sitting on their desk, or use their tablet while commuting. You can use your mobile phone for shopping to get what you need on the weekend while lying on your couch!
What Are the Signs That Your Company’s Website Is Mobile-Friendly?
In general, you’ll be able to tell if your website is mobile-friendly if it scales to show content and navigation in a way that’s optimal for use on smaller displays. If you’re not sure, Google has a Mobile-Friendly Test that you can use to see if your site passes or fails the test. Simply enter your URL and Google will tell you whether your site passes or fails the test.
If it passes, you’re good to go; if it doesn’t, you should consider switching your site to a mobile-friendly style as soon as possible. If you’re new to it and don’t know how to do it or maybe you don’t have enough time for it, you can hire a company to offer it’s mobile optimization and SEO services to you.
Why Do You Need a Mobile Friendly Website?
Mobile Friendly Websites are no longer just for a small number of users. It is needed for the way people today are using mobile technology. But it’s more than just about accessing mobile devices. There are several reasons why a mobile-friendly site is a good idea for you. Understanding the following reasons can help highlight the value of this approach to your company’s business goals.
Users want mobile access
People are using their desktops for work or personal reasons, but chances are they’re using mobile devices. People are expecting to be able to find anything on mobile devices, such as desktop computers, that are very accustomed to instant access to information. Without a mobile-friendly website, leads won’t be able to easily access information about your company from their mobile device.
Make it easy for potential customers to contact you
Websites for mobile provide visitors to the website with the ability to immediately contact them using an easy-to-click button (phone or email). Google’s most important algorithms prioritize mobile-friendly sites. Google knows that most people are online using their mobile devices, so they want their search results to match the search needs of the vast majority of users.
Optimize your website for mobile-friendly use
Optimization of your website in terms of format and content : if SEO content is more effective and potential customers use keywords and phrases when searching, your site will be in search results to occupy a higher ranking. Whether your potential customers search on your desktop or on mobile, mobile-friendly websites can help Google happily improve your site’s rankings.
Mobile friendly content can be shared more
Sharing is an important way to disseminate information. From social media links to text messages, websites, friends and family, people want to share what they see and love. However, if it’s not a mobile-friendly website, desktop to mobile sharing will not work properly. Even if the client wants to share the information with others, the information the new client gets is not in a format that can appeal to them and it may not take long to save the link for reading on the desktop.
Competitors, especially those with successful internet marketing programs, have already integrated their mobile websites. If you want to go accordingly, keep busy. Whether you’re redesigning your site to look more appealing to your target population or leveraging mobile technology in the form of your site, mobile-friendly websites are an important part of a successful online business.
Having a mobile-friendly site means that you can communicate with the majority of your target audience, as more people use the Internet on mobile devices than on desktops. Modifying your site for your mobile device allows you to share information with your customers and achieve your company’s business goals and website metric goals.
What Does It Take to Make a mobile-optimized website?
Converting your website to a mobile-friendly format will involve some effort if it is not currently optimised for mobile browsing. Unfortunately, there isn’t a simple button you can press to make your site mobile-friendly right now. If your present website is well-designed, well-coded, and uses a database-driven content management system (CMS), upgrading your existing page templates may be all that is required.
In other circumstances, your site will require more substantial development and will need to be rebuilt. In either instance, you can keep your current design scheme and content, or if you’ve been considering a redesign in the first place, combining a design upgrade with a mobile-friendly update is a cost-effective way to improve your organization’s complete web presence in one fell swoop.
The two most frequent methods to mobile websites are to create a separate mobile site that is designed for handheld devices or to develop your main site in a “responsive design” that scales to any screen size. While there are some circumstances when having a distinct mobile site makes sense, responsive design is becoming the new standard.
Developing a single website that spans across all devices – from desktop to tablet and portable – may be more time consuming in the beginning, but the increased efficiency of managing a single site rather than two is evident over time.
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