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Hire SEO Expert : 5 Tips to Hiring an SEO Consultant You Can Trust

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The technique of being found online (that too easily) is known as search engine optimization (SEO). This is critical because how Google understands a website’s content impacts how high it will rank in search results and how easy it will be for potential clients to find you.

Google is looking for the most relevant results to a user’s search query. Your website will naturally and organically draw more traffic if it ranks well in Google’s search results. If your site is well-optimized, it will convert that visitors into clients more easily and consistently once it has generated that traffic.

It’s always a good idea to put money to hire SEO expert / professional SEO consultant / professional SEO expert for your company. However, you’ll need a strategy to identify the best professional SEO consultant for your practise. In this blog, we’ll provide you five pointers on how to find a professional SEO expert and make the most out of your investment.

Is it Really Necessary to hire SEO expert?

Unbranded search phrases, such as ‘auto rental’ or ‘movie,’ are generic and generically relevant. Branded search phrases, such as ‘Nike’ or ‘Toyota,’ allude to a certain brand. There’s a straightforward explanation why your competitors are ranking higher for the same unbranded keywords as you: better SEO. It’s likely that the pages on their website have been strategically optimised to attract and engage more visitors by following Google’s SEO guidelines and recommended practises.

Successful businesses recognise that websites are ranked based on a variety of variables. A website that fails to meet or surpass key ranking criteria will not appear in search results pages, whereas websites that meet or exceed the requirements will receive greater visitors. The only way to continually rank high in your sector, area, or category is to pay attention to the numerous facets of SEO – site navigation, on-page optimization, keyword density, mobile friendliness, page crawl-times, and backlink quality, to mention a few.

This can be done with a lot of knowledge about SEO, both in theory and in practice, making hiring of professional SEO consultants extremely crucial for the success of your business. When you hire SEO expert, you pass on your heavy technical task of SEO to a person who has proven experience in the field, making it easier for you to focus on your core business activities.

There are no shortcuts…

There are no quick fixes when it comes to increasing your site’s online presence. The positive outcomes of a solid SEO campaign can take four months to a year to see, depending on the status of your organisation and brand. If you hire SEO expert who claims outstanding results in a short period of time is most certainly using black hat tactics (e.g., buying shady links, keyword stuffing) that could result in penalties from major search engines like Google.

Google provides web administrators, business owners, and SEO professionals with comprehensive guidelines, tools, and free resources designed to make your website easier to find, more accessible to search engines, and more relevant to your audience in order to maintain the quality of the search experience for users.

Google’s strong search engine uses over 200 ranking variables to rank pages. Updates and adjustments are regularly made to improve the user experience, which can have a significant impact on SEO. The SEO landscape is always changing, and techniques that were once commonplace a few years ago are now frowned upon by Google and may result in penalties.

A skilled SEO consultant is familiar with the key ranking elements that search engines such as Google employ to qualify and rank the content on your website. They stay up to date on any Google updates that may have an impact on your page’s ranking and may quickly suggest methods for complying with the new criteria.

5 Ways To Find A Trustworthy SEO Consultant

There is no such thing as a one-size-fits-all SEO consultant. Here are some questions to ask in order to identify the best SEO expert for your company.

Are you looking for someone to assist you with SEO? With so many “SEO gurus” out there these days, it can be difficult to identify and hire SEO expert with the necessary abilities and experience to assist your company improve its SEO rather than take your money and fail to deliver.

1. Pose relevant questions

By asking the following questions, you may be able to thoroughly screen potential SEO personnel.

A) Who are their previous and current customers?

Rather than employing novice SEO firms, look for those who have a good track record with previous and present clients. For more information, you can contact a company’s previous or current clientele.

Consider making this a normal procedure; it might be as simple as a phone call or an email.

B) What is the experience of their CEOs?

Many businesses appear to be started by people who are completely devoted to their field. Look for CEOs or founders of SEO firms who have demonstrated that passion and experience. Is the CEO a speaker at industry events? Is he or she a regular contributor to key SEO publications?

C) What is their strategic planning process and service outline?

Companies that provide SEO services should make their strategies obvious. There are no guarantees in SEO (and if someone makes one, it’s usually a red flag), but there should be an estimate of how long it will take your business to get started with observing positive outcomes

A competent SEO firm will almost certainly provide a strategic outline of services that make use of business data tools. These services may start with an audit that addresses current issues and potential solutions before leading to a detailed action plan. On-site optimization, such as URL restructuring and page titles that use keywords derived from enterprise tools, off-site optimization (such as an intensive backlink strategy that involves disavowing bad links and building reputable links), and strategic content creation that promotes an authoritative voice are all possible components of the strategy.

2. Do they employ white-hat or black-hat strategies?

Consider moving on if an SEO provider guarantees a top ranking on Google, Bing, or Yahoo. These businesses may be employing “black hat” SEO methods, which in the digital marketing field translates to “cheating.” These businesses may have a well-honed backlink-building strategy. These can sometimes work in the short run, but they can quickly backfire and result in you being de-indexed from major search engines.

Although an SEO expert who uses only ethical, white-hat techniques may not see quick benefits, they can assist ensure that your site is not de-indexed by a major search engine. Best practises are provided by Google, and the SEO firm you employ should be conversant with them. To put it another way, maintain it tidy. Google may be a machine that overlooks some things, but its algorithms evolve on a daily basis, and the machine can catch up to any black hat SEO techniques.

3. Do they provide reports that are transparent?

A reputable SEO firm may request access to your Google Analytics or Google Search Console account first (formerly called Google Webmaster Tools). This enables them to examine all current data in order to not only provide a baseline for future improvement, but also to provide an analysis of current data.

Organic results may take some time to become favourable, but they will eventually appear. Weekly reports from Google Analytics or keyword ranking reports from corporate tools may be provided by an SEO professional. This information can be used to deliver not only results from ongoing effort, but also openness. Simply said, if a corporation refuses to give information, it may be concealing something or collecting your money without doing any job. Transparency has the potential to lead to real-time outcomes and, eventually, success. 

4. Do they communicate well?

Communication, both internally and internationally, may be at the heart of any successful organisation. You may not be getting what you deserve if your SEO business doesn’t maintain a solid rapport (at the very least, weekly or monthly). True SEO gurus are inquisitive by nature. Consider hiring a consultant who is willing to learn everything there is to know about your company and industry in order to deliver the best results.

5. What is their SEO strategy?

Request that each vendor walk you through their own procedure. Make sure you know what they can deliver and when they plan to deliver it. Request clarification until you have a clear understanding of what to expect at the conclusion of the SEO job. Their website should have clear tools to help you learn more about SEO and what they can do to assist you.

Request that each vendor respond to the following questions.

  • What can you expect in terms of deliverables?
  • How much of your time would you be expected to devote to the project?
  • What role does data play in their strategy?
  • What does SEO upkeep entail?
  • What metrics do they use to assess success?

Use their free resources to learn the fundamentals of SEO and recognize your time investment.

Final thoughts

When you enjoy the individual with whom you work, it makes a huge difference! Choose a professional SEO expert with whom you would love working and with whom you will be able to connect effortlessly. Throughout your evaluation, keep an eye on how each consultant promotes themselves. Was it difficult to speak with them throughout your interviews? As a client, you may expect a similar experience working with them. Link building is the process of creating one-way hyperlinks (sometimes known as “backlinks”) to a website with the goal of enhancing search engine exposure.

How to Improve Your PPC Campaigns For Maximum Results

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In the digital age, PPC type of advertising has a significant impact on the success of an online business. There are tonnes of agencies out there offering PPC marketing services. Hiring a company for its PPC advertising services not only improves your brand awareness, but also increases sales. Even Google confirms that search ads can increase brand awareness by 80%. 

In this blog, we’re going to share some great tips that will greatly improve your campaign performance, but before that, let’s take a quick look at what exactly PPC advertising services are. Unlike most online advertising platforms, PPC marketing services offer you better control over your advertising costs because you can analyze your ad performance in real time. Here are some tips to improve your PPC campaign to get the most out of it.

Have a clearly defined objective 

Until you have a clear and measurable objective, you will not be able to optimize your PPC campaign accordingly. Always keep in mind the fact that your goal is the foundation of your optimization process. If you don’t have a proper roadmap, you will get nowhere. First, you need to determine what you want to achieve with your paid search ads. Depending on your business needs, your goals could be: 

  • Drive traffic to your website 
  • Increase sales 
  • Get subscribers or downloads 

Use the powerful keyword 

Choosing the right keywords is crucial in any PPC campaign. Although Google provides you with a tool that will allow you to create a keyword list based on your website analysis, you will need to select keywords with a high CTR for your campaign to be successful. Check the performance of keywords before including them in your ad copy. Choose the ones with superior performance. 

Optimizing the quality of keywords (Keyword Score) 

One of the main reasons why most PPC campaigns do not get the results you want One of the main reasons why most campaigns PPC does not get the results you want is that you also have many keywords. According to the Digital Marketing Institute, the average PPC campaign generates all of your sales with just 12% of your keywords. Therefore, avoid overloading your keywords. Instead, your goal should be to improve the Quality Score of your keywords. 

Create a list of negative keywords 

Negative keywords can save you a large part of your campaign budget by preventing inappropriate searches from triggering your ads. These keywords will help you avoid unwanted traffic to your bank. For example, if you only use iPhone but your ads are showing on iPod, iWatch, and others, consider adding these keywords to your negative keyword list. 

Use Remarketing 

A high bounce rate is a common tool used by agencies offering PPC marketing services. Remarketing is an ideal way to capitalize on missed opportunities. You can use it to regain the attention of stakeholders who are still in the awareness phase. With remarketing, you can serve targeted ads to users who have already viewed your products or services. 

There are many ways to increase your remarketing performance to increase your conversion rates and your return on investment. For example, you can test different lead magnets, work with famous influencers in your particular niche, and much more. 

Optimize your campaigns for mobile users 

Today, around 45.12% of the world’s population is using a smartphone, hence, you cannot neglect mobile users when creating your PPC campaign. Make sure your landing pages are mobile-friendly so you can get the most out of your campaign. Pay more attention to abbreviated keywords, as mobile device users do not prefer to type in long searches. You ought to also look for ways to reduce typing. 

Keep track of your PPC campaign 

To ensure that your campaign becomes successful, you ought to monitor it regularly. Some new marketers aren’t ready to dedicate enough time tracking their campaign, which is a major reason why some of their PPC campaigns fail. Don’t forget the importance of constant monitoring, as it can give you valuable information about your campaign’s performance. If you use Google Ads, Google Analytics should be a useful tool for you. 

Conclusion

Regardless of the shape and size of your business, PPC advertising services can help you achieve greater visibility in search engines and increase conversion. However, to make sure your campaign works as planned, there are certain steps you need to take. In this post, we present you with insider tips that are sure to take your marketing campaign to the next level.

5 Reasons Why You Should Use a WordPress Website

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One of the questions we are often asked as a WordPress website design company is why should I use WordPress? Isn’t my old site good enough? Why do I have to switch to WordPress website design from another platform? If you are asking yourself these questions, you have come to the right place. In this article, we are going to share 5 main reasons why you should use WordPress website design services.  

One of the most common misconceptions about WordPress is that it is just a blogging platform. It is not. While WordPress started out as a blogging tool, over the years it has grown into a powerful website builder and strong content management system. The best thing about WordPress is that it is easy to use and flexible enough to create different types of websites. That is the main reason why WordPress has become so popular. 

According to a recent survey, WordPress operates 32.3% of all websites on the Internet. Due to its strong features, many of the top brands use WordPress to power their websites, including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more. Let’s take a look at why you should use WordPress website design services to build your website. And also, which WordPress website design company you should opt for.

WordPress is free as in Freedom 

WordPress is a free CMS. It means that you can download, install, use and modify it for free to suit your needs. You can use it to create any type of website. While the WordPress CMS itself is free, you need a domain name and web hosting to install it. And it’s not like since WordPress is free you will have to compromise with quality, trust us, it’s nothing like that. WordPress offers quality and quantity, both, that too for free!

WordPress is SEO compliant 

WordPress is written using high quality standard compliance code and generates semantic markup. In non-geeky terms, this makes Google and other search engines love WordPress. This is the reason why WordPress website design tends to rank higher than others in search engines. WordPress is very SEO friendly by design. You can also use WordPress SEO plugins to further optimize your website. 

WordPress is easy to manage 

WordPress comes with a built-in update management system. This is a great way to update your plugins and themes from your WordPress admin panel. WordPress will also notify you when a new version of WordPress is available so you can update your site with the simple click of a button. 

To keep your data safe from accidents or hackers, you can easily use a WordPress backup plugin to automatically create backups and store them safely in a remote location. You can also manage your WordPress site on the go with the WordPress mobile apps. 

WordPress is safe and secure 

WordPress was developed with security in mind and is considered a very secure platform for operating a website. However, just like in the real world, the Internet can be an unsafe place. There are intruders who want to get their hands on as many pages as possible. To keep your WordPress site safe, there are a few simple things you can do to make it even more secure. For more information, check out our step-by-step WordPress security guide for beginners. 

WordPress can handle different types of media 

WordPress is not limited to just writing text. It comes with a built-in media loader for processing images, audio and video files. WordPress supports oEmbed-enabled websites, which means you can embed YouTube videos, Instagram photos, tweets, and Soundcloud audio by simply pasting the URL into the WordPress post editor. 

Conclusion 

We hope this article has answered your question about why you should use WordPress. The best way to really experience the power of WordPress is by using it. Give it a try and let us know what you think. If you’re looking for a WordPress website design company then we at Whitehat Codes can be the perfect fit for you. We offer WordPress website design services at really affordable prices and keep your vision in mind while designing for you. Visit us to know more.

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Tips to Choose the best SEO company for your business

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Choosing a full service and reliable SEO company is not an easy task; and figuring out how to choose the best SEO company, that too a good one is even more difficult. It’s hard to find a company that you trust with something as valuable as your web presence, but there are many great companies out there! 

Now if you are wondering how to choose an SEO company, don’t worry, we’ve got you covered because we have researched some tips to answer your question of how to choose the right and the most reliable SEO company. 

How do businesses select an SEO firm?

According to a WebFx study, there are several aspects that go into answering this question, but a few of them are as follows. These variables were determined by the responses they obtained during their review interview and data gathering process. “What was your selection process, and why did you choose this company to collaborate with?” was one of the questions they asked.

Factor 1: Recommendations and existing relationships

Referrals and previously existing ties were identified by 45 percent of reviewers as a major factor. This makes sense because many businesses are unfamiliar with SEO services and rely on the recommendations of friends and colleagues.

Factor 2: SEO firm expertise and procedures

The second most important element in selecting an SEO firm is the company’s knowledge and methods.

Customer service, thought leadership, staff experience, reporting, and transparency are all part of this. These are all characteristics that, according to 43 percent of reviewers, can help a company succeed for its clientele.

Factor 3: Case studies, client references, and online reviews.

Past performance is closely tied to firm expertise and processes and contains particular data such as case studies, client references, and internet reviews, all of which show previous success. This was cited by 14% of respondents as a deciding factor in their decision.

Are businesses making the correct decisions when it comes to SEO firms?

While digging through their reviews, they discovered that 19 percent of businesses — nearly one in every five — had a bad experience with an SEO service before finding the ideal fit.

This reveals a few things to us:

  • Great firms still have work to do in terms of informing potential clients about what constitutes a successful SEO strategy and partnership. 
  • Businesses must devote more time to screening potential partners based on a variety of criteria in order to identify the best match.
  • To be more specific, organisations who choose an SEO agency largely based on considerations like location, pricing, or culture fit, rather than company knowledge and performance, are not conducting enough due diligence before entering into a relationship.

How do you pick the best SEO firm?

When it comes to selecting an SEO firm, you want to proceed with caution and reasoning. If you rush through the process, you’ll likely end up working with an agency that falls short of your goals, resulting in a miserable experience that doesn’t help you increase traffic, leads, or sales from search.

These 6 tips will teach you how to choose an SEO business (and prevent the scenario described above):

Take a look at SEO agencies’ performance so far 

Performance is important not only for SEO agencies, but also for businesses like yours. People look at what your company has done to see if it can deliver. You should do just the same while choosing an SEO agency. Look at your past performance, whether it’s through portfolio examples, case studies, industry awards, or client testimonials. 

With a specific performance test from an SEO agency, your company can confidently go to a consultation or association. They know that you are choosing a reliable SEO company to help you achieve your business growth goals. 

Ask past or current customers about their experiences 

Next, you want to get in touch with past or current customers. Reading testimonials, as well as in-depth interviews, can help your business understand the customer experience better. You can learn about the strengths and weaknesses of the agency and preview the strategy and reporting process. 

  • How quickly does the agency respond to calls or emails? 
  • Do customers have their own contact person or someone else? 
  • How much time do clients have to review reports and make strategic decisions? 

All of this information can help your business select the best SEO agency for you. It can also make it easier to narrow down the list of options. You can focus your efforts and time on the SEO companies that check off each requirement on your list. 

Get the answers to your questions 

The important step in choosing an SEO company is knowing your potential agencies. Before signing with an SEO agency, you want to know them. Whether you meet in person or virtually, such as via video conference, this meeting can help your team determine if it is the right SEO company for you or not. When meeting with your potential agencies, be sure to make a list of questions to get answers to.

Avoid choosing a “cheap” SEO agency 

Price is important when it comes to SEO agencies and services. You ought to set a budget and find an SEO company within that budget only to maintain a balance between expenses and finances of your company as well. The mistake, however, is that many companies set unrealistic budgets. For example, you see agencies that offer SEO for $ 100 a month and you think that is a fair amount. 

However, the truth is that SEO companies that promote these ultra-low prices often fail to deliver. They deliver unsatisfactory results when it comes to their strategy, for example using copy and paste methods to get non-existent returns. Or they don’t communicate with their team. Again, that lack of service results in a terrible customer experience and a return. 

With SEO, you get what you pay for, so you need a realistic budget. Educate your business on SEO pricing. Then you can set a manageable monthly budget for SEO services. For reference, businesses spend an average of $ 750-2000 per month, although that number can vary based on their strategy, business size, and more. 

Don’t look for local SEO companies only 

Working with a local SEO agency is an advantage in choosing a good SEO company. However, when it comes to what to look for in an SEO company, the location of your agency shouldn’t be your number one factor. You want to prefer experience, performance, and customer experience over location, as this will have the biggest impact on the quality of your service. 

Limiting yourself to a small area can prevent your business from getting the results you want. If your competition, for example, teams up with an experienced agency based in another state while you go with a local but inexperienced firm, your company and website may struggle to rank at the top of valuable search results. That means you’ll have less money, sales, and leads, while your competitor will have more.

Even if you hire a non-local SEO firm, they will frequently strive to bridge the gap. They may, for example, travel to see your staff in person on occasion. Alternatively, they might use video conferencing or phone conversations to have a more personal conversation with your team.

Don’t choose a Blackhat SEO Agency 

Your company (and your executives) want results. However, SEO does not provide instant results. In most cases, the return will take three to six months. This feature can lead to frustration and smart companies falling in love with blackhat’s SEO strategies. 

Blackhat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use blackhat approaches to quickly rank in search results, you’ll quickly get out of page one. Worse still, Google can even prevent your website from reappearing in search results. This means that people cannot find your business website using the world’s largest search engine. 

You don’t want that, so you should focus on established Whitehat SEO agencies. These companies use best practices and ethical strategies to help your business rank in search results. In most cases, cheap SEO services and blackhat SEO agencies go hand in hand.

Conclusion

At last but not the least, make sure you’re at ease with the agency as well. You want to feel comfortable asking questions, expressing concerns, and so on. If you don’t, you can have trouble forming a long-term alliance, which is important because SEO is a long-term, continuous approach.

We hope this blog might’ve helped you in figuring out how to choose an SEO company that can assist you and your business in the world of SEO. We at Whitehat Codes certainly fulfill all the requirements which we just mentioned above. We are a team of highly skilled individuals with excellent skills in WordPress and web development, SEO and content writing services and much more. 

You can check out our website to go through some of our previous works, and to know more about us and our services.