A web search engine is a software system through which a user can search the content on the world wide web in a systematic way. They index millions of websites that help to give results in the shortest time with ease. Whenever we hear someone is designing a new website, we are quick to recommend that they build a robust website, search-engine-friendly website right from the start, even if they do not immediately hire an SEO. Failure to do so can cause problems that will hamper SEO efforts, ultimately leading to higher development costs to fix the problem. It should be a concern for developers also.
Most peoples are confused about the search engine optimized and what features are required to make website search engine friendly.
- Making a website Search Engine Friendly(SEF) is a one-time process, but SEO is an ongoing process. It requires continuous updates.
- SEF focuses on on-site construction, but SEO cares about the content they must engage the visitors
There should be a concern to develop a Search Engine Friendly website that focuses on some major, practical, and technical areas. These steps help in achieving your objective.
Content should be Unique:
One of the best essential things for a business is exclusive content on the website. Quality content and unique web design may be the only thing that pushes you over or takes you below your competitors. A website designed by experts can inspire the number of site visitors to stay on your site.
A user should be able to make an accurate guess about the content of a web page reading the URL. To accomplish this, a URL should include a specified phrase or term that pertains to the page content.URLs are the building blocks of your website and can make or break your traffic. While it is vital to create these URLs, these tips are not critical to every single page created.
Use Canonical Tags:
canonical URL is the best solution for duplicate URLs in your website. It helps you deal with unwanted URLs or query strings by adding the meta tag of the head URL. Then google will keep only the URL you want in its index, and will not be considered as a spam content anymore. Usage: login to the backend and then go to Components -> Canonical -> Components page and import canonical XML file for your favourite component.
Use title tags and meta tags:
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. The page of the title tag and meta description should include whenever that page appears in search engine results. Page titles and meta descriptions are two separate pieces of HTML code that should be present on every page of the internet. Like a book, they tell you the title of the page you are on and a summary of that page. These are then used by search engines, like Google, to create an easy-to-read link to a website from their index.
Breadcrumbs are an essential element of an SEO friendly website because: They make navigation simple, and it is the vital role of breadcrumbs, and this is why users love them. They encourage people to visit more pages of a website before they exit, and they reduce the bounce rate. They are acceptable for SEO.There are two main reasons why breadcrumbs are good for SEO.
First, they help search engine bots during the crawling and indexing phase. Crawlers can identify breadcrumbs and may use the breadcrumb structure to gather more information about a web page and site.
Image optimization is a process to compress website images (is size) without losing its quality. It means delivering the best quality images in the right dimension, format while keeping the lower image size. Website page speed depends on many factors like website layout, design, images, etc. Around 65% of website weight is images, so if you can optimize all website images well, then you will see an enormous change in your website loading speed.
While the search engines do not care whether your HTML code is error-free, they rely on the correctness of the code to find out which portions of your web page to index. Your HTML code contains errors and the part of your web page included in the search engine’s database. The errors, while undetectable in a web browser, may lead the search engine software to think that some of the text on your page is part of the HTML formatting information rather than your site’s content. As a result, the search engine may ignore that text, and your web pages are not on its results page.
Include proper links:
Inbound links, also known as back links or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the internet as they act a lot like real-life reputation. Internal links, or links that connect internal pages of the same domain, work very similarly for your website. The engines themselves have refined the way they view links, now using algorithms to evaluate sites and pages based on the links they find.