why is seo important

Why is SEO important?

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While you may have heard that SEO, or search engine optimization, is an important digital marketing strategy, you may not know exactly what SEO comprises in today’s world. This tutorial explains what SEO is, why is SEO important, and how to use best practises to make your company more visible online than ever before.

What is Search Engine Optimization (SEO)?

SEO (search engine optimization) is the process of enhancing the quantity and quality of traffic to your website through natural search engine results. When someone searches for a term in your industry, a higher position boosts your brand’s online visibility. As a result, you’ll have more chances to convert quality leads into clients. When done effectively, SEO may help your firm stand out as a reliable source of information and improve the customer experience with your brand and website.

Why is SEO important?

Following is a list of few reasons to justify the importance of SEO for any online business.

Rankings and Visibility

Users are more likely to choose one of the top five options presented by a search engine while looking for a service or product online. SEO helps you rank higher in search results and gain greater online visibility, increasing the likelihood that potential customers will visit your site and convert.

Traffic on the Internet

To put it another way, if potential buyers can’t locate your website, you’re missing out on sales. SEO enhances organic search engine traffic, which increases the amount of daily visits to your page. Because the more relevant people that visit your site, the more likely you are to sell to them, this immediately translates to an increase in sales.

Trustworthy

The higher you rank on search engines like Google and Bing, the better your SEO score is. While increasing visibility from higher Google rankings is beneficial to all brands, a secondary benefit is the trust you build with potential clients. Users prefer to believe the recommendations that a search engine generates, thus ranking higher for the terms a user is looking for will confirm your product or service as trustworthy in the eyes of the user.

User Interaction

A well-optimized website explains what product or service is being offered, how to get it, and answers any questions that may arise. Search engines like Google and Bing can simply pull the information they need to transmit to users by tailoring the site’s design to the user’s experience. If a user has trouble navigating your site, search engines are likely to have trouble as well.

Growth

There’s no denying that SEO is critical to your company’s growth. As previously said, the higher you rank on a search engine for a range of high-volume keywords, the more organic (as opposed to paid) online traffic your site will receive. That’s all there is to it.

What Are the Most Important Search Engine Optimization Elements?

On-site search engine optimization

On-site SEO refers to the changes that should be made to your website’s content to make it more search engine friendly. When it comes to search engine optimization, you want to indicate to search engines in a variety of ways what the website is about.

Keywords 

It takes time and effort to find the ideal keywords for your website and content, and it’s critical to strive for the sweet spot of high traffic ratings and low competition. We develop sites at Whitehat Codes that rely on comprehensive keyword research to guarantee that the text used throughout the site contains high-volume keywords relevant to your industry.

Content

The content you develop and distribute on your website is critical to reaching and engaging your target audience. If you ran a window treatment company, like our customer ABC Blind & Drapery, we’d recommend writing a series of posts about different sorts of window coverings, from modern window treatments to smart home automation through motorised blinds, and so on.

Local Search Engine Optimization

Your website is not ranking in other cities if you are a local business that solely serves the Austin region. Search engines use the user’s location to provide choices that are within a particular radius, allowing them to make a rapid selection rather than having to search through businesses that aren’t nearby at the time. 

Off-Site Search Engine Optimization

Off-site search engine optimization tactics entail making efforts on websites other than your own in order to boost your own rating. Link building, also known as “backlinks,” is a strategy for getting other reputable, high-traffic websites to link back to your site.

Conclusion

After learning what SEO is, why is SEO important, and how to implement it, keep in mind that SEO should be viewed as a good practise with long-term advantages rather than an exact science with quick results. Your rankings are heavily influenced by your competitors, including their size, years in business, and on-site and off-site SEO activities.

SEO for small business

SEO Services for Small Businesses – Grow Your Company With SEO

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Search engine presence is essential for any small or local business hoping to stay afloat. Paid advertising is a terrific method to acquire fast awareness and highly targeted visitors, but it’s also important to concentrate on your organic visibility in the long run. The issue is that search engine optimization (SEO) is a time-consuming marketing approach that necessitates regular work. And herein lies the problem. Because they are a local business, local businesses are overlooking one of the most important and efficient marketing methods for local businesses. Woof. You don’t have time to conduct SEO, and you don’t have time to learn enough about it to employ the best and affordable SEO services for small businesses.

What are SEO services for small businesses?

Before we get into the different types of services that an SEO business offers, let’s make sure you understand what SEO is. Many business owners regard search engine optimization (SEO) as a mystery that can only be solved by individuals with insider expertise. Yes, an SEO service business will have inside information that you lack, but understanding the fundamentals is essential.

Even if you’ve optimised your site for search engines, search engines base their ranking algorithms on user behaviour in order to be the most reliable source of information available. This means that, at the end of the day, you’re basically optimising for search engine users, or people who are similar to you. SEO is a set of tactics that work together to assist search engines like Google find your company’s website, recognise it as trustworthy, organise the material you’re publishing on it, and offer it to users looking for it.

Benefits of using a website SEO service

Let’s look at the benefits you get upon partnering with an affordable SEO services for small business company.

Maintain a developing mindset.

As previously said, SEO requires a significant amount of time—not only for each particular strategy, but also for continuing maintenance and remaining current with Google’s revisions. You won’t have to walk down the rabbit hole of meta tag how-tos, SEO audits (unless you want to) and Google upgrades if you hire a website SEO service provider. This frees up time for you to concentrate on other elements of your business, such as expanding your offerings or clientele.

Look for quick(er) success.

SEO initiatives might take weeks or even months to show results in terms of increased website traffic and sales. While we believe that learning the hard way is frequently the best way, SEO’s high turnaround time makes trial and error less enjoyable. Small company SEO services have years of combined knowledge among their specialists, allowing them to quickly spot victories and errors that would take you years (and precious brain cells) to achieve on your own. 

Plus, we’re sure you’re already learning the hard way about a lot of other parts of your business.

Activate your marketing strategy

Starting off with SEO can be difficult, but good SEO strategies implemented by a reputable SEO firm eventually build a self-reinforcing loop. More visitors will reach your pages in search results as your website rank grows. You will rank higher if you have more visitors that visit and remain on your pages. More sites will link to your pages if they have a high rank and are exposed to your high-value content. 

This raises your domain authority and reliability, which helps your website rank even higher. And so forth. The higher you rank on Google, the more successfully you will reach your target audience.

Increase your sales.

When SEO is done correctly, you will see not only more traffic, but also more qualified visitors to your website. Because search engines only show results to users who are actively searching for a specific term or phrase, rising to the top of the stack means you’re giving information to the people who need it most, at the time they need it. This means that customers who find your site through a search engine are more likely to buy and convert.

Conclusion

As the world of online marketing expands, the competitive landscape will expand as well, making SEO more vital than ever. At the end of the day, SEO is free, aside from the cost of a website, but there are no shortcuts. If you’re not sure in your ability to regularly produce relevant and high-quality content, appropriately put keywords in webpage meta data, or make other technical changes to your website, a professional SEO services small business company might be best for you.

Responsive Website Design

Responsive Website Design: Crucial Investment For Every Business

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Responsive website design is gradually becoming the norm for all websites on the internet. Responsiveness is necessary for a website to win over an audience, along with speed, amazing design, and powerful functionalities.

People have acknowledged the need for responsive site design since 2015, when mobile users surpass desktop users. In addition, Google began rewarding mobile-friendly websites over those that were not. As a result, the era of responsive websites began. But, before we go into the specifics of why flexible website design is so important for your company, let’s start at the beginning.

What is Responsive Web Design?

Let’s look at what responsive design is and how it works. Simply said, responsive web design is a method of creating a website that scales its information and design elements to fit the screen size on which it is being viewed.

The goal of a responsive website design is to turn all of the desktop-specific features into multi-responsive ones. As a result, consumers can escape the annoyance of resizing and zooming that occurs when visiting a non-responsive site.

Customers are frustrated by the difficulty of browsing these sites smoothly, and as a result, they abandon your site. A responsive website also eliminates the need to create several websites for different devices. Responsive websites, rather than developing distinct websites for mobile and desktop audiences, give a consistent experience for all types of visitors.

Responsive Web Design’s Importance

Now that we’ve covered the fundamentals of responsive web design, let’s move on to more advanced topics. Let’s look at how a responsive website wireframe affects your business.

Improved User Experience

For website owners, the user experience is critical. You want people to enjoy your site, and you want it to be simple to use so that they will return. It can make your firm appear unprofessional if someone visits your website on a mobile device and it takes forever to load or your photographs aren’t high enough resolution.

Nobody wants to do business with an unprofessional organisation. However, responsive design, which provides a superior user experience, can assist in persuading customers to give your organisation a chance. Because zooming and scrolling are no longer necessary, content can be viewed more quickly, and visitors will have a much better overall impression.

Impact on Google Ranking

Responsive design can help with SEO because, as previously stated, Google favours mobile-friendly websites. Responsiveness, when combined with other SEO elements, can help you get a significant rise in search engine results. The responsiveness of all websites is taken into account by Google as one of the factors that determines their position in the search engine results. This simply implies that if your website isn’t mobile-friendly, it will be ranked lower in search engine rankings.

Optimised Traffic

According to statistics, mobile devices account for nearly 79 percent of all global web traffic. In fact, this accounts for more than half of all Internet traffic worldwide. This demonstrates how having a website that renders properly on all mobile devices is becoming increasingly vital. You will notice a rise in the amount of visitors to your website as well as the length of time they spend on it once you implement a responsive design.

Cost-Effectiveness

It can be costly to maintain separate sites for mobile and non-mobile audiences. You can save money by not having to pay for a mobile site if you use responsive design. To appeal to all visitors and devices, you’ll only need to invest in one web design. Another advantage of adopting a responsive website is that it requires less upkeep than operating two versions of the same website. It is, nevertheless, somewhat pricey at first. However, the savings from not having to maintain two distinct websites adds up.

Simple Upkeep

Most businesses, particularly smaller ones, don’t have a lot of time to update or refresh their website’s appearance. However, rather than hiring a designer to manage every part of your website, responsive design allows you to make adjustments fast and easily yourself.

Final thoughts

Compared to desktops and laptops, mobile devices are now used by a large number of people to access the internet. As a result, your website wireframe must appear amazing and function properly on tablets and smartphones, as well as desktops and laptops. If your website design isn’t responsive yet, it’s time to start looking for web design advice and redesigning your site to make it more responsive.

Our designers at Whitehat Codes use the best UI/UX design services to develop multi-responsive, human-centered websites. As a prominent Web Design business in India and the United States, our designers use a tried-and-true lean approach to design that ensures success. So, if you want your website to be more responsive, you know who to call.

Link Velocity

What is Link Velocity & How Does It Affect Your SEO Rankings?

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One of the most important SEO metrics are link building techniques, which is known to deliver a lot of organic traffic to your website. Link building strategy is a tried-and-true practise that can help your website in a variety of ways. It improves your search engine ranks, increases the authority of your website, and builds audience trust. Google might find your website thanks to the linkages connecting various online resources.

“What is link velocity?” is a common question that arises while building backlinks. We’ve all heard of link building strategy, link building techniques and what not, but few people have ever heard of link velocity. In this post, we’ll go over the fundamentals of link velocity and its associated trends so that we can better understand how it affects SEO and Google algorithms. Let’s take a look at the significance of backlinks first.

Importance of Backlinks

Backlinks essentially have a beneficial influence on a website’s search visibility or ranking. The quantity and quality of pages linking to your site can aid search engines like Google in determining your website’s rank on their SERPs (search engine result pages). Search engines may decide that the information on your website that is being linked to is worthy of linking to, and as a result, it is also worthy of being listed as one of the first few SERP results if there are many sites linking to it.

This means that having a higher SERP rank will benefit your business because individuals often just click on the first few search results returned in response to search queries. Backlinks are extremely important for SEO and are a critical tool for all types of published website content. They are also an important component for off-site SEO.

How Backlinking Increases the Value of Your Website?

Sergey Brin and Lawrence Page, two Stanford students, came up with the concept of backlinking. They collaborated on two scholarly articles and discussed the concept of page rank. The backlink notion was born as a result of this.

Their concept was supported by two assumptions:

  • The number of backlinks a website receives from other authoritative websites indicates that the site is very good.
  • If there are more hyperlinks pointing to the website, it must be better.

Depending on these assumptions, the notion gives a website additional value based on the quantity and quality of backlinks it earned. Intentionally adding backlinks to your website is pointless. People used to jump on the backlinking bandwagon to the point that they would add backlinks to their website without actually thinking about how to create strong content that would produce genuine and organic in-links. 

This is why, in the realm of SEO, the concept of high link velocity had an impact on search engines at one point, and things became even wilder when backlinking became a business and people began to charge for backlinks. To address the issue, Google got even more sophisticated, and Penguin, a component of their link-based algorithm, began prioritising high-quality and natural links while devaluing spammy and unnatural links.

However, you may rest assured that manipulating Google to the benefit of webmasters is not conceivable. If you opt to outsource your backlink generation or add backlinks to your website carelessly, you run the danger of being penalised by Google. Your site will either become less visible in search results or will be completely removed from them.

As a result, aim to obtain organic backlinks or develop higher-quality backlinks.

In SEO, what is link velocity?

The rate at which backlinks to your website or domain expand over time is referred to as link velocity. It can be quantified in terms of monthly fresh link acquisitions. Backlinking is a term used to describe the procedure.

Although link velocity may not guarantee you a top ranking in search engine results, it does play an important role in assisting you in getting there. As a result, every internet marketer should be aware of it. In SEO analytics, link velocity occupies a prominent place, thus it’s important to keep track of it over time. 

Positive Link Velocity

A rise in link growth is indicated by a positive link velocity. It denotes that the firm or product is consistently attempting to increase its popularity. It could also mean that the organisation is attempting to improve its link building techniques by implementing best practises. Having a high link velocity has a significant impact on your Google search rankings.

Optimal Link Velocity

Growth in link velocity should be optimal, according to the Google algorithm. To guarantee that backlinking grows naturally, your domain should include high-quality content. At times, though, this is not possible. In such circumstances, you must earn backlinks on your own, and you must do so in such a way that your backlinks increase steadily. It shouldn’t be too quick or too slow. Your website’s performance will suffer if you get too many backlinks in one month and then get none for the next month.

Negative Link Velocity

The decrease in links linking to your website or domain is referred to as negative link velocity. Search engines often interpret this move as a negative signal, resulting in a drop in your SEO performance. Negative link velocity refers to your domain’s lack of trustworthiness on the internet.

How to Improve Your Backlinks?

You’re probably aware that backlinks are crucial SEO techniques that can help your website become more important and valuable. According to Google experts, link velocity in SEO must expand naturally in tandem with the site’s content.

If you think that unnaturally developing or adding backlinks may harm your site, you should look for other ways to gain more backlinks. If not, you should construct links in such a way that your link velocity in SEO increases continuously over time.

Here are some tips to assist you correctly create backlinks:

  • Articles in the news
  • Guest blogging
  • Posting 
  • Citations from the local area
  • Improve your content.

In SEO, improve your SERP ranking with the highest possible link velocity.

Maintain your link velocity or backlinking pace and make sure it’s proportional to your website’s existing content if you want to keep adding importance and worth to your site and improve your SERP rankings. Throughout the process, make sure to use all of the tools at your disposal to track whether or not your link velocity in SEO has improved.

The Most Important Takeaway

Google is constantly working to improve the quality of its search results. Various new characteristics have been included in the current Google update to screen out lame sites. As a result, it’s critical to stick to your domain’s link building strategy in order to ensure a high-quality listing with excellent results.